Investment Rating - The investment rating for the company is "Buy" with a target price not specified [5] Core Views - The company reported a revenue of 3.22 billion yuan for H1 2025, a year-on-year decrease of 4.5%, and a net profit of 370 million yuan, down 4.1% year-on-year [1] - The revenue decline has narrowed quarter by quarter, with Q2 2025 showing a 3.2% year-on-year decrease compared to larger declines in previous quarters [2] - The gross margin for H1 2025 was 38.1%, with a slight year-on-year decrease of 0.3 percentage points, while Q2 2025 saw a gross margin increase of 0.6 percentage points to 39.6% [2] - The company is focusing on enhancing its long-term competitiveness through channel expansion and overseas market penetration, leveraging its established marketing team and nationwide distribution network [2] - The company is expected to achieve net profits of 930 million, 1.02 billion, and 1.14 billion yuan for the years 2025, 2026, and 2027 respectively, with corresponding dynamic P/E ratios of 14.9x, 13.5x, and 12.1x [3] Financial Data and Valuation - Revenue for 2025 is projected at 7.15 billion yuan, with a growth rate of 0.82% [4] - The net profit attributable to the parent company for 2025 is estimated at 926.15 million yuan, reflecting a growth rate of 2.57% [4] - The company’s earnings per share (EPS) for 2025 is projected to be 1.25 yuan, with a P/E ratio of 14.86 [4] - The company has a total market capitalization of approximately 13.76 billion yuan [6]