Core Viewpoint - The development of pension finance is both a political responsibility for state-owned banks and an important mission to serve the public, with a focus on creating a comprehensive pension financial service system for the elderly in Shanghai [1][4]. Group 1: Service Infrastructure - ICBC Shanghai Branch has implemented age-friendly modifications in its flagship branch, including accessible facilities such as wheelchair ramps, low-position ATMs, and various assistive devices, ensuring a seamless experience for elderly customers [1]. - The bank has established a systematic and standardized approach to pension finance, creating a three-tiered network of pension financial service points, with 300 flagship features, accounting for 63% of its total branches [2]. Group 2: Digital Services - The bank has enhanced digital services for the elderly by integrating financial services into daily life through initiatives like personal pension account services on the "Shangyin" app and a dedicated section for elderly services in mobile banking [2]. - Over 200 million customers have been reached through online features designed for the elderly, bridging the digital divide [2]. Group 3: Social Security and Financial Support - ICBC Shanghai Branch maintains a leading position in social security services, with the highest balance and growth in social security deposits, and a market share of 20% in financial social security cards [3]. - The bank supports the high-quality development of the pension industry by financing large health and wellness projects and small to medium-sized pension enterprises, introducing innovative loan products to address financing challenges [3]. Group 4: Future Commitment - The bank is committed to continuously improving its pension financial services, enhancing product offerings, and elevating service experiences to support families in their later years and contribute to addressing the challenges of an aging population [4].

暖心服务的背后，是工行上海市分行系统化、标准化的养老金融布局。工行上海市分行制定《推进养老 金融特色网点生态体系建设实施方案》，分层分类打造旗舰型、标杆型、基础型三级养老金融特色网 点，全力构建"行动无阻、沟通无碍、业务无怠、遇事无忧、关爱无瑕"的适老服务网络,目前已打造总 行级养老金融旗舰特色300家，网点占比63%,其中旗舰特色10家、标杆特色57家、基础特色233家。同 步推进数字服务适老化改造，依托"银政社企"联动机制，将金融服务嵌入民生场景：在随申办APP开通 个人养老金开户服务，在手机银行上线上海"养老助老"专属专区；试点社区智慧食堂，推出优惠就餐便 民服务；推广"家庭财富""幸福生活版""账户安全锁"等适老线上功能，累计服务触达超200万客户，让 智能金融不再成为老年人的"数字鸿沟"。 发展养老金融既是国有大行的政治责任，也是服务民生的重要使命。工商银行上海市分行坚持以人民为 中心的发展思想，聚焦老年客户急难愁盼，以网点适老化、服务数字化、产品体系化、产业专业化为抓 手，全面构建全方位、全周期、全场景的养老金融服务体系，用专业与温度为上海市民的"银发生活"保 驾护航。 在工行上海徐汇裕德路支行旗 ...