家用电器等消费电子产品

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一名广东贸易商的这三个月
Jing Ji Guan Cha Bao· 2025-06-21 09:12
Core Insights - The company is actively preparing for the mid-year sales event in the U.S. and exploring the Mexican market for expansion opportunities [1] - The company primarily engages in the trade of consumer electronics, connecting U.S. retailers with Chinese manufacturers [1] - The company has been closely monitoring changes in tariffs and shipping costs, making strategic decisions based on these factors [1][2] Shipping Costs - As of June 13, shipping rates from Shanghai to the U.S. West and East Coast ports were $4,120/FEU and $6,745/FEU, reflecting decreases of 26.5% and 2.8% respectively [2] - The company anticipates shipping costs may drop below $3,000/FEU, but if they rise to $6,000, profit margins could be significantly impacted [2] Tariff Outlook - The company predicts that after the 90-day "window period," tariffs may stabilize around 40%-50%, potentially erasing profits if retail prices remain unchanged [2] - The company is cautious about the foreign trade environment and believes that ongoing policy changes require careful observation [2] Business Strategy - The company has decided to maintain current operations and not expand investments until the market situation stabilizes [4] - The company has a seven-month inventory turnover and plans to deplete this stock before making further production decisions based on policy changes [4] - If tariffs exceed expectations, the company may consider exiting the U.S. market, which is currently its largest, while the European market is significantly smaller [4] Market Conditions - The company has incurred losses due to increased costs from air freight, which added $200,000 to expenses [3] - The company is exploring e-commerce in Mexico with an initial investment of 100,000 yuan to test market viability [2][4] - Concerns about the stability of the Mexican market remain a significant consideration for the company's expansion plans [2]