Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The company has shown steady revenue growth, with a 4.70% year-on-year increase in revenue for the first half of 2025, reaching 343 million yuan, despite a decline in net profit by 24.46% [7] - The company is facing pressure on profitability due to rising raw material costs and increased R&D expenses, leading to a decrease in gross margin [7] - The company is actively expanding its product channels and enhancing its retail presence, particularly in the East China region [7] - Future revenue projections for 2025-2027 are estimated at 712 million, 751 million, and 789 million yuan, with corresponding growth rates of 6%, 6%, and 5% [7] Summary by Sections Financial Performance - In H1 2025, the company achieved a revenue of 343 million yuan, with a net profit of 32 million yuan, reflecting a decline in net profit margins [7] - The gross margin decreased to 20.83% in H1 2025, down 4.02 percentage points year-on-year [7] - The company’s revenue from various product categories showed mixed results, with notable growth in beef, poultry, and seafood products [7] Business Strategy - The company is focusing on channel expansion, particularly in retail and wholesale, and is encouraging franchisees to optimize and expand their operations [7] - The introduction of seasonal and regional specialty products is part of the strategy to diversify the product matrix [7] Future Outlook - Revenue forecasts for 2025-2027 are set at 712 million, 751 million, and 789 million yuan, with expected net profits of 83 million, 101 million, and 114 million yuan respectively [5][7] - The company aims to maintain a "Buy" rating based on the anticipated recovery in consumer demand and gradual improvement in profitability [5][7]