Core Viewpoint - The transformation of Chongqing Ge Pai Electric Wire and Cable Co., Ltd. (Ge Pai) showcases how traditional manufacturing can leverage innovation and futures markets to manage risks and achieve sustainable growth in a volatile environment [1][12]. Company History and Transformation - Founded in 1956, Ge Pai was the first producer of electric wires and cables in Chongqing, playing a crucial role in national infrastructure during the planned economy era [2]. - The company faced severe challenges in the late 1990s, leading to a restructuring in 2001 that pivoted towards the booming real estate market and introduced a focus on quality and differentiation [2][3]. Market Position and Brand Recognition - By 2010, Ge Pai was recognized as a "Chinese Famous Trademark," and by 2015, it was designated as a "National Industrial Brand Cultivation Demonstration Enterprise," reflecting its improved market reputation and product quality [3]. Technological Advancements and Market Expansion - In response to market challenges post-2020, Ge Pai initiated a dual transformation strategy targeting both consumer (C-end) and engineering (B-end) markets, significantly increasing its sales from major clients [4]. - The company has embraced digital transformation, achieving a 60% increase in automation and an 18% rise in per capita efficiency through the establishment of a "digital workshop" [4]. Risk Management through Futures - Ge Pai has integrated futures trading into its risk management strategy, recognizing that copper, which constitutes over 70% of production costs, is subject to significant price volatility [6][8]. - The company established a dedicated futures trading team in 2018 to enhance its understanding and application of futures tools, leading to a structured hedging system [8][9]. Collaborative Ecosystem and Industry Impact - Ge Pai promotes a collaborative approach in the industry, encouraging upstream and downstream partners to engage in futures markets for mutual risk management and profit sharing [10][11]. - The company aims to build a "Chongqing Intelligent Manufacturing" ecosystem, contributing to the regional economic development while enhancing its own operational capabilities [5][11]. Future Outlook - Ge Pai is focused on high-quality development in line with national initiatives, particularly in the new energy and smart grid sectors, positioning itself for future growth opportunities [11][12]. - The company aims to leverage futures as a strategic "risk protection shield" to stabilize procurement costs and support research and expansion efforts [11].