Core Viewpoint - The article highlights the recognition of Beike's home decoration segment as a leading enterprise in smart construction by Beijing's housing authority, emphasizing the importance of technological innovation and digital transformation in the home decoration industry [1][2]. Group 1: Company Recognition and Strategy - Beike's home decoration division, Beike Zhengzhuang, is the only home decoration company included in the second batch of leading smart construction enterprises in Beijing [1]. - The company aims to enhance its core competitiveness through technological innovation and to strengthen its industry leadership and collaborative links [1][2]. Group 2: Market Growth and Challenges - The home decoration industry has significant growth potential, but issues such as lack of transparency and low standardization hinder high-quality development [2]. - Beike is leveraging technology to drive digitalization and intelligence in residential services, addressing these industry challenges [2]. Group 3: Financial Performance - In the first half of the year, Beike's home decoration and furniture net income reached 7.5 billion yuan, a year-on-year increase of 16%, accounting for 15.21% of the company's total revenue [4]. - The gross margin for home decoration and furniture improved to 32.3% in the first half of 2025, up nearly two percentage points from the end of 2024 [4]. Group 4: Technological Innovations - Beike's AI design tool, "AI She Niu," has generated over 69 million design images, with more than 2.5 million users utilizing the app for home decoration [3]. - The company employs Building Information Modeling (BIM) technology to create accurate 3D models of home decoration projects, significantly improving design efficiency and reducing material waste [3]. Group 5: Future Directions - Beike plans to focus on enhancing product quality and customer satisfaction, transitioning from a fragmented service model to a comprehensive "full-case decoration service provider" model [6]. - The company is expanding its presence with new model showrooms in various cities, aiming to provide a seamless one-stop home decoration experience [6].