Group 1 - The event featuring the FIFA World Cup trophy in Qingdao symbolizes a deep dialogue between Chinese brands and global top-tier IPs, with Rongsheng showcasing its 2026 World Cup customized refrigerator "Rongsheng Xiwang" [1] - Rongsheng has been a representative Chinese brand partnering with the World Cup for three consecutive sessions, leveraging the event for immersive offline exhibitions and online multi-channel promotions to resonate with sports spirit [1][3] - The company emphasizes its commitment to freshness and health, paralleling the pursuit of excellence in sports, and has developed the WILL natural preservation technology to enhance food preservation [1] Group 2 - The Rongsheng Xiwang refrigerator features the WILL natural preservation technology, which enhances nutritional value and doubles vitamin C content through advanced systems like SUPL Pro wide-area pulse light and AI negative ion sterilization [2] - Rongsheng has set industry standards for embedded refrigerators and authored a white paper on active sterilization technology, establishing itself as a leader in the sector [2] - Market performance reflects the effectiveness of its technology, with the Rongsheng Fangtang 506 flagship model achieving top sales in the offline market shortly after launch, and the Fangtang 515 leading online sales during the Double 11 shopping festival [2]

Core Insights - The event featuring the FIFA World Cup trophy in Qingdao symbolizes a deep dialogue between Chinese brands and global IPs, with Rongsheng showcasing its customized refrigerator "Rongsheng Xiwang" as a representation of its 42 years of industry expertise [3][4] Group 1: Event Significance - The "FIFA World Cup Trophy Comes to China" event is not only a celebration for football fans but also highlights the significance of Qingdao as a leading city for football youth training in China [3] - Rongsheng's participation as a representative Chinese brand, in collaboration with the World Cup for three consecutive editions, emphasizes the brand's commitment to merging sports spirit with its champion technology [3][4] Group 2: Technological Advancements - The Rongsheng Xiwang refrigerator embodies the WILL natural preservation technology, which enhances nutritional value and doubles Vitamin C content, showcasing the brand's innovative approach [4] - The technology includes a SUPL Pro wide pulse light system that simulates natural light for improved nutrient synthesis, a dynamic humidity system maintaining 70% moisture, and an AI negative ion system for sterilization and odor removal [4][6] Group 3: Market Performance - Rongsheng's technological leadership is reflected in its market performance, with the 560 WILL refrigerator consistently ranking in the top 20 of the offline industry, and the Fangtang 506 flagship model achieving the top position within seven weeks of launch [6] - The Fangtang 515 model also secured the top spot in online sales for French-style four-door refrigerators, with a record-breaking transaction volume exceeding 250 million yuan during the Double Eleven shopping festival [6]