Core Insights - The "21st China Household Appliance Innovation Achievement Promotion" event was successfully held during the IFA 2025 in Berlin, where the Rongsheng brand was awarded the "Annual Technology Innovation Achievement" for its "WILL Natural Fresh-keeping Technology" [1][4] Group 1: Technology Innovation - Rongsheng's WILL Natural Fresh-keeping Technology integrates three core elements: light, water, and ions, transforming the traditional passive preservation method into an active fresh-keeping approach [4] - The technology simulates a natural ecological environment within the refrigerator, creating a mini "fruit and vegetable growth garden" that maintains or even enhances the nutritional value of stored ingredients [4] - The core breakthroughs of this technology are based on three systems: - The SUPL four-season multi-frequency light system promotes photosynthesis in fruits and vegetables, increasing the content of vitamins and chlorophyll [4] - The smart dynamic water mist system maintains 70% humidity, effectively delaying moisture loss and preserving the texture of fruits and vegetables [4] - The AI negative ion high-energy sterilization and deodorization system releases a high concentration of negative ions, achieving multiple health and quality benefits for stored food [4] Group 2: Market Performance - In the first half of 2025, six models of Rongsheng refrigerators, including the Rongsheng 560 WILL refrigerator, ranked among the top ten in industry sales, demonstrating strong market appeal and consumer recognition [4]

Core Insights - The article highlights the strong market performance of Rongsheng refrigerators, with six products making it to the industry's top 10 sales list in the first half of the year, including three in the top 5, showcasing robust market competitiveness [1][3] - The rapid success of the Rongsheng 506 Dafa Sugar refrigerator, which reached the top sales position within just one week of its launch, has attracted significant consumer attention [1] Group 1 - The driving force behind Rongsheng's impressive market performance is its deep understanding of consumer demands for quality living and continuous investment in technological innovation [3] - As consumer preferences evolve, the demand for refrigerators has expanded beyond basic preservation to include health preservation, smart convenience, and large storage capacity [3] - Rongsheng's WILL natural preservation technology represents a cutting-edge direction in the industry, integrating light, water, and ions to create a comprehensive food preservation system [3] Group 2 - The core components of the WILL technology include the SUPL four-season multi-frequency lighting system, smart dynamic water mist moisturizing system, and AI negative ion high-energy sterilization and deodorization system [3] - Third-party verification shows that refrigerators utilizing this technology can allow fruits and vegetables to continue growing for up to 7 days during storage, with vitamin C content increasing by 28.1%, lutein retention rising by 81.2%, and reducing sugar retention increasing by 40% [3] - To address growing health protection needs, Rongsheng has upgraded its IDP dual purification 2.0 technology, achieving a remarkable 99.9999% sterilization rate and 99.999% detoxification rate in both refrigeration and freezing compartments [3][4] Group 3 - Industry observers note that Rongsheng has successfully led the transformation of the refrigerator industry from "passive preservation" to "active preservation," driven by its strong foundation in health preservation technology [4] - The company's focus on technological innovation serves as a powerful impetus for a new wave of quality living consumption [4]