Group 1 - The event featuring the FIFA World Cup trophy in Qingdao symbolizes a deep dialogue between Chinese brands and global top-tier IPs, with Rongsheng showcasing its 2026 World Cup customized refrigerator "Rongsheng Xiwang" [1] - Rongsheng has been a representative Chinese brand partnering with the World Cup for three consecutive sessions, leveraging the event for immersive offline exhibitions and online multi-channel promotions to resonate with sports spirit [1][3] - The company emphasizes its commitment to freshness and health, paralleling the pursuit of excellence in sports, and has developed the WILL natural preservation technology to enhance food preservation [1] Group 2 - The Rongsheng Xiwang refrigerator features the WILL natural preservation technology, which enhances nutritional value and doubles vitamin C content through advanced systems like SUPL Pro wide-area pulse light and AI negative ion sterilization [2] - Rongsheng has set industry standards for embedded refrigerators and authored a white paper on active sterilization technology, establishing itself as a leader in the sector [2] - Market performance reflects the effectiveness of its technology, with the Rongsheng Fangtang 506 flagship model achieving top sales in the offline market shortly after launch, and the Fangtang 515 leading online sales during the Double 11 shopping festival [2]

Core Insights - The event featuring the FIFA World Cup trophy in Qingdao symbolizes a deep dialogue between Chinese brands and global IPs, with Rongsheng showcasing its customized refrigerator "Rongsheng Xiwang" as a representation of its 42 years of industry expertise [3][4] Group 1: Event Significance - The "FIFA World Cup Trophy Comes to China" event is not only a celebration for football fans but also highlights the significance of Qingdao as a leading city for football youth training in China [3] - Rongsheng's participation as a representative Chinese brand, in collaboration with the World Cup for three consecutive editions, emphasizes the brand's commitment to merging sports spirit with its champion technology [3][4] Group 2: Technological Advancements - The Rongsheng Xiwang refrigerator embodies the WILL natural preservation technology, which enhances nutritional value and doubles Vitamin C content, showcasing the brand's innovative approach [4] - The technology includes a SUPL Pro wide pulse light system that simulates natural light for improved nutrient synthesis, a dynamic humidity system maintaining 70% moisture, and an AI negative ion system for sterilization and odor removal [4][6] Group 3: Market Performance - Rongsheng's technological leadership is reflected in its market performance, with the 560 WILL refrigerator consistently ranking in the top 20 of the offline industry, and the Fangtang 506 flagship model achieving the top position within seven weeks of launch [6] - The Fangtang 515 model also secured the top spot in online sales for French-style four-door refrigerators, with a record-breaking transaction volume exceeding 250 million yuan during the Double Eleven shopping festival [6]

Core Viewpoint - The article highlights the collaboration between Rongsheng Refrigerator and the "An Orange" public brand to enhance agricultural products and support rural revitalization through innovative preservation technology and marketing strategies [1][2]. Group 1: Company Initiatives - Rongsheng Refrigerator has launched the "Seeking Fresh Journey" initiative to assist farmers, aiming to create a fresh supply chain from the field to the consumer's table [2]. - The company utilizes its proprietary WILL natural preservation technology, which allows fruits and vegetables to continue photosynthesis in the refrigerator, enhancing their freshness and nutritional value [2]. - The initiative has already reached various regions, including Beijing, Yunnan, and Ningxia, promoting high-quality local agriculture [2]. Group 2: Product Innovation - Rongsheng Refrigerator has achieved significant advancements in food preservation, including the ability to purify over a hundred odors and actively eliminate bacteria in the freezing compartment [2]. - The WILL natural preservation technology has been shown to increase the retention of vitamin C by 28.1% and reducing sugar by 40.0%, ensuring that the nutritional quality of the produce is maintained or even enhanced [2]. Group 3: Marketing Strategies - The company has engaged in e-commerce live streaming to promote "An Orange," attracting a younger audience and generating significant interaction on platforms like Douyin [3]. - The marketing campaign emphasizes the theme "Rongsheng is selling oranges today, not refrigerators," which has successfully captured consumer interest and boosted visibility for the "An Orange" brand [3]. Group 4: Future Plans - Rongsheng Refrigerator plans to continue its "Seeking Fresh Journey" across the country, focusing on empowering local specialty agricultural products and contributing to rural revitalization efforts [3].

Core Insights - The "21st China Household Appliance Innovation Achievement Promotion" event was successfully held during the IFA 2025 in Berlin, where the Rongsheng brand was awarded the "Annual Technology Innovation Achievement" for its "WILL Natural Fresh-keeping Technology" [1][4] Group 1: Technology Innovation - Rongsheng's WILL Natural Fresh-keeping Technology integrates three core elements: light, water, and ions, transforming the traditional passive preservation method into an active fresh-keeping approach [4] - The technology simulates a natural ecological environment within the refrigerator, creating a mini "fruit and vegetable growth garden" that maintains or even enhances the nutritional value of stored ingredients [4] - The core breakthroughs of this technology are based on three systems: - The SUPL four-season multi-frequency light system promotes photosynthesis in fruits and vegetables, increasing the content of vitamins and chlorophyll [4] - The smart dynamic water mist system maintains 70% humidity, effectively delaying moisture loss and preserving the texture of fruits and vegetables [4] - The AI negative ion high-energy sterilization and deodorization system releases a high concentration of negative ions, achieving multiple health and quality benefits for stored food [4] Group 2: Market Performance - In the first half of 2025, six models of Rongsheng refrigerators, including the Rongsheng 560 WILL refrigerator, ranked among the top ten in industry sales, demonstrating strong market appeal and consumer recognition [4]

Core Insights - The article highlights the strong market performance of Rongsheng refrigerators, with six products making it to the industry's top 10 sales list in the first half of the year, including three in the top 5, showcasing robust market competitiveness [1][3] - The rapid success of the Rongsheng 506 Dafa Sugar refrigerator, which reached the top sales position within just one week of its launch, has attracted significant consumer attention [1] Group 1 - The driving force behind Rongsheng's impressive market performance is its deep understanding of consumer demands for quality living and continuous investment in technological innovation [3] - As consumer preferences evolve, the demand for refrigerators has expanded beyond basic preservation to include health preservation, smart convenience, and large storage capacity [3] - Rongsheng's WILL natural preservation technology represents a cutting-edge direction in the industry, integrating light, water, and ions to create a comprehensive food preservation system [3] Group 2 - The core components of the WILL technology include the SUPL four-season multi-frequency lighting system, smart dynamic water mist moisturizing system, and AI negative ion high-energy sterilization and deodorization system [3] - Third-party verification shows that refrigerators utilizing this technology can allow fruits and vegetables to continue growing for up to 7 days during storage, with vitamin C content increasing by 28.1%, lutein retention rising by 81.2%, and reducing sugar retention increasing by 40% [3] - To address growing health protection needs, Rongsheng has upgraded its IDP dual purification 2.0 technology, achieving a remarkable 99.9999% sterilization rate and 99.999% detoxification rate in both refrigeration and freezing compartments [3][4] Group 3 - Industry observers note that Rongsheng has successfully led the transformation of the refrigerator industry from "passive preservation" to "active preservation," driven by its strong foundation in health preservation technology [4] - The company's focus on technological innovation serves as a powerful impetus for a new wave of quality living consumption [4]