Core Insights - The corn beverage market is expected to experience a significant surge this autumn and winter, driven by rising consumer interest and social media buzz [1][2][10] - Various brands are already launching innovative corn-based drinks, indicating a trend towards healthier and more appealing beverage options [4][5][6][8] Market Trends - Social media platforms like Xiaohongshu and Douyin have seen extensive discussions and high engagement regarding corn beverages, with topics like "corn juice" reaching over 1 billion views [2][6] - Brands such as Hushang Ayi and Mengniu have introduced new corn products, reflecting a growing trend in the beverage industry [5][6] Product Innovations - New corn beverages are being developed with a focus on health benefits, such as high fiber content and low calories, appealing to the "light health" trend among younger consumers [11][13] - The introduction of unique flavors and combinations, such as corn and butter, has been validated by market success, indicating consumer interest in innovative taste profiles [17][19] Nutritional Value - Corn is recognized for its nutritional benefits, particularly its fiber content, which aligns with national health initiatives promoting dietary fiber intake [13][24] - For example, a liter of a specific corn beverage contains approximately 320g of sweet corn, providing significant dietary fiber [13] Visual Appeal and Marketing - The vibrant yellow color of corn beverages enhances their marketability, creating a visually appealing product that resonates with consumers' emotional needs during the autumn and winter seasons [16][24] - The trend of reimagining classic national beverages, such as corn drinks, is gaining traction, allowing brands to leverage nostalgia while introducing modern twists [24]

Core Insights - The annual "First Cup of Milk Tea in Autumn" has become a competitive battleground for brands, with a focus on innovative marketing strategies and product offerings to attract consumers [1][9][24] Group 1: Marketing Strategies - This year's promotions include unique offerings such as gold giveaways, with brands like Hu Shang A Yi and Yi He Tang providing opportunities to win gold through purchases, creating a buzz on social media [1][3] - The trend of using "super IP" collaborations is evident, with brands like Heytea partnering with popular characters like CHIIKAWA, leading to significant consumer interest and long wait times for orders [7][9] - Creative marketing tactics, such as "social death" honor certifications and giant banners for first customers, have been employed to engage younger audiences [4][6] Group 2: Product Innovations - The introduction of seasonal products, particularly those featuring osmanthus, has been a key focus, with major brands like Starbucks and Luckin Coffee launching new osmanthus-flavored drinks [12][14] - Regional innovations are highlighted, with brands incorporating local flavors, such as "Gui Zi You Lemon Tea" and "Da Mo Xing Zi Hong," to appeal to regional tastes [15][17] - The popularity of fruit-based drinks remains strong, with brands like Mixue Ice City and Tea Baidao launching apple and grape beverages to cater to consumer preferences during the transition from summer to autumn [18][20] Group 3: Industry Trends - The overall sales volume for the "First Cup of Milk Tea in Autumn" has seen significant growth, with over 20,000 tea shops selling more than 53 million cups on the day, marking a 34% increase from the previous year [9][12] - The event has evolved from a simple online trend to a phenomenon embraced by the entire tea beverage industry, indicating its growing importance in the market [9][12] - The preparation and training of staff have become crucial, with brands focusing on ensuring that employees are well-prepared to handle the increased demand during this peak season [24][25][26]