Group 1: Winter Tourism Trends - The winter tourism market is experiencing a significant trend of multiple travel peaks, primarily during the New Year, winter vacation, and Spring Festival periods [1] - Tourists are increasingly opting for flexible travel plans before and after peak holiday periods, which further releases the consumption potential of winter tourism [1] Group 2: Ice and Snow Tourism Demand - There is a rising demand for ice and snow tourism, particularly among southern tourists traveling north to experience snow [2] - Southern tourists account for nearly 70% of bookings for ice and snow tourism products, with cities like Shanghai, Nanjing, and Guangzhou showing strong interest [2] - The recent snow holidays in Xinjiang and Jilin have sparked a trend of "reverse wintering" among southern users [2] Group 3: Northern Tourists Seeking Warmth - Northern tourists are increasingly traveling south to escape the cold, with a notable rise in bookings for "southward escape" tourism products [4] - Popular destinations for northern tourists include Hainan, Guangdong, and Yunnan, with a significant proportion of older travelers participating in these trips [4] Group 4: New Year Travel Preferences - Over 50% of travelers are choosing to celebrate the New Year close to home, with a strong emphasis on the experience and atmosphere among families and younger travelers [5] - Popular destinations for New Year travel include major cities and theme parks, highlighting a blend of cultural and modern attractions [6] Group 5: Early Booking Trends for Winter Holidays - There is an early surge in bookings for winter vacations, particularly for family trips during the upcoming winter break [7] - Popular international destinations include Maldives and Indonesia, while domestic favorites include Beijing, Guangzhou, and Sanya [7] - The overall winter tourism market is characterized by diverse themes and segmented travel patterns, catering to various preferences [7]