新华财经北京12月19日电（记者丁雅雯、李唐宁）2026年元旦假期火车票18日正式开售，假日旅游迎来 预订高峰。多个旅游平台数据显示，受假期较去年增加两天影响，短途旅行市场显著升温，以"4小时高 铁圈"为代表的便捷出游方式受到广泛青睐。 途牛旅游网的数据显示，截至目前，近10天内元旦团期相关产品搜索及咨询热度环比增长超两倍，"跨 年游"相关产品搜索及咨询热度环比增长超50%。元旦假期出游用户中，近46%的用户选择在假期前抢 先出发，跨年仪式感提前点燃。从出游天数来看，2天或3天以上的出游行程是途牛用户更为热门的选 择，预订出游人次占比分别为37%和31%。 途牛旅游网的数据还显示，随着元旦假期的临近，一些"网红城市"及县域目的地的搜索及咨询热度也迎 来了快速增长。如，泉州凭借簪花、古厝夜游、闽南小吃等元素吸引了更多年轻游客的青睐，近10日搜 索及咨询热度环比增长超5倍。 平台数据还显示，冰雪、暖冬等主题产品受到各年龄段游客欢迎，国内游与出境游市场同步回暖。 业内人士指出，总体来看，元旦假期出行市场呈现短途化、年轻化、仪式感强等特征，反映出居民假日 生活品质的持续提升与消费活力的稳步释放。 （文章来源：新华财经 ...

Group 1: Winter Tourism Trends - The winter tourism market is experiencing a significant trend of multiple travel peaks, primarily during the New Year, winter vacation, and Spring Festival periods [1] - Tourists are increasingly opting for flexible travel plans before and after peak holiday periods, which further releases the consumption potential of winter tourism [1] Group 2: Ice and Snow Tourism Demand - There is a rising demand for ice and snow tourism, particularly among southern tourists traveling north to experience snow [2] - Southern tourists account for nearly 70% of bookings for ice and snow tourism products, with cities like Shanghai, Nanjing, and Guangzhou showing strong interest [2] - The recent snow holidays in Xinjiang and Jilin have sparked a trend of "reverse wintering" among southern users [2] Group 3: Northern Tourists Seeking Warmth - Northern tourists are increasingly traveling south to escape the cold, with a notable rise in bookings for "southward escape" tourism products [4] - Popular destinations for northern tourists include Hainan, Guangdong, and Yunnan, with a significant proportion of older travelers participating in these trips [4] Group 4: New Year Travel Preferences - Over 50% of travelers are choosing to celebrate the New Year close to home, with a strong emphasis on the experience and atmosphere among families and younger travelers [5] - Popular destinations for New Year travel include major cities and theme parks, highlighting a blend of cultural and modern attractions [6] Group 5: Early Booking Trends for Winter Holidays - There is an early surge in bookings for winter vacations, particularly for family trips during the upcoming winter break [7] - Popular international destinations include Maldives and Indonesia, while domestic favorites include Beijing, Guangzhou, and Sanya [7] - The overall winter tourism market is characterized by diverse themes and segmented travel patterns, catering to various preferences [7]