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对话式AI搜索引擎(Perplexity Ask)
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趁火打劫!Perplexity想花345亿美元收购谷歌Chrome
36氪· 2025-08-13 10:22
Core Viewpoint - The article discusses the unprecedented acquisition bid by AI startup Perplexity for Google's Chrome browser, highlighting the competitive landscape in the AI search sector and the implications of this move for both companies and the industry at large [5][6][7]. Group 1: Acquisition Details - Perplexity, a three-year-old AI search company, has made a cash offer of $34.5 billion to acquire Google's Chrome browser, which is a significant move given Google's market dominance [6][9]. - The acquisition bid comes at a time when Google is facing antitrust scrutiny and has been ordered to divest Chrome due to its monopolistic practices [8][7]. - Perplexity's valuation has surged from $15 million to $18 billion in just three years, indicating rapid growth in the AI search market [12]. Group 2: Market Dynamics - The traditional search engine model is being disrupted by AI technologies, which provide more reliable and ad-free search results, leading to a shift in user preferences [11]. - Despite Perplexity's impressive growth, its search processing volume is significantly lower than that of established players like OpenAI and Google, indicating the challenges AI search companies face in gaining user traction [15]. - Google's Chrome holds a 68.32% share of the global browser market, emphasizing the importance of established platforms in driving traffic and user engagement [17]. Group 3: Financial Insights - Perplexity's annual recurring revenue (ARR) has increased dramatically from $5 million in January 2023 to $120 million by May 2025, showcasing its rapid revenue growth [13]. - However, Perplexity's expenses on third-party models and cloud services reached $57 million in 2024, exceeding its revenue of $34 million, highlighting the financial pressures faced by AI search companies [20]. - Google's search revenue reached $54.2 billion in Q2 2025, marking a 12% year-over-year increase, demonstrating the continued strength of traditional search engines [23]. Group 4: Competitive Landscape - The AI search sector is becoming increasingly competitive, with various startups and established companies vying for market share and user attention [26]. - Perplexity's strategy includes securing funding from multiple investors to support its acquisition bid and promising to maintain Chrome's open-source code if the acquisition is successful [31]. - Industry analysts express skepticism about the likelihood of the acquisition succeeding, citing Google's strong position and potential legal battles [32][33].