针对殡葬中介，明确提出对非见面方式洽谈业务的明码标价要求，并要求单独标注殡葬服务机构服务项 目和显著标示特殊费用。 针对其他特殊情况，明确消费前应告知丧属用品或者服务价格，结算时出具列明收款项目和价格单据， 并对价格比较行为和涉外殡葬服务提出具体规定。 通过严格的收费项目明码标价要求，推动殡葬领域经营者收费透明化与规范化，可有效防范"天价墓 地""天价服务"等殡葬乱象。 殡葬是关系千家万户的民生大事。为规范殡葬领域经营者明码标价行为，预防和制止价格欺诈，维护市 场价格秩序，保护丧属、经营者合法权益和社会公共利益，日前，市场监管总局研究制定的《殡葬领域 明码标价规定(试行)》(以下简称《规定》)面向社会公开征求意见，进一步规范殡葬领域价格收费行 为，有效回应民生关切。 一、《规定》坚持问题导向，直面当前殡葬领域价格收费的普遍性突出性问题并明确有关规则 《规定》聚焦殡葬领域相对封闭容易产生信息不对称、收费不合规等问题，要求殡葬领域经营者根据殡 葬用品、服务、套餐特点，全面、完整、清晰、规范标示殡葬用品和服务的价格信息，并同步公示优惠 政策、监督方式等内容。明确明码标价地点方式，推动殡葬领域经营者动态调整标价内容， ...

Core Viewpoint - The article discusses the emergence of a new funeral service brand, "归丛," which aims to modernize and beautify the funeral experience, making it more accessible and less stigmatized in society [5][30][42]. Group 1: Brand Overview - "归丛" was established in 2023 and gained attention for its aesthetically designed urns and paper offerings, creating a unique purchasing experience [5][6]. - The first physical store is located in Beijing's bustling Sanlitun area, contrasting with traditional funeral homes that are often hidden and somber [6][14]. - The store features a bright and open design, with areas dedicated to unique paper offerings, reading corners, and collaboration products for memorializing loved ones [8][12][16]. Group 2: Customer Engagement - Since its soft opening on June 2, the store has attracted around 30 visitors daily, increasing to 50-100 on weekends, with many being curious passersby [14]. - The store includes spaces like "天堂邮局" for writing letters to deceased loved ones and "情绪氧舱" for emotional release, indicating a focus on emotional support [16][20]. - Customers have expressed surprise and appreciation for the store's offerings, with some sharing their experiences on social media [14][20]. Group 3: Market Positioning - The choice of location in a vibrant commercial area aims to challenge the stigma surrounding funeral services, promoting a more open discussion about death [21][25]. - The brand seeks to provide personalized and meaningful funeral services, moving away from the traditional, impersonal approaches [30][34]. - The article highlights the changing landscape of the funeral industry, with increasing demand for personalized services as societal attitudes evolve [42][46]. Group 4: Future Outlook - The article notes that by 2030, the funeral industry is expected to undergo significant changes, driven by a new generation's preferences for aesthetics, quality, and emotional warmth in services [46]. - "归丛" plans to expand its offerings, including 100 non-standard funerals, to cater to diverse customer needs and preferences [42][46]. - The brand's approach reflects a broader trend towards individualization in the funeral industry, aligning with changing consumer expectations [42][46].