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科蒂领导层巨变
Sou Hu Cai Jing· 2026-01-05 15:56
Core Viewpoint - Coty Group is undergoing a significant leadership restructuring as its major shareholder, JAB Holdings, aims to address ongoing performance pressures and seek a turnaround after a prolonged period of underperformance in the capital markets [1][3]. Group 1: Leadership Changes - Current Chairman Peter Harf is expected to resign, followed by CEO Sue Nabi, which has led to a 3% drop in Coty's stock price [1]. - The leadership changes are seen as a decisive move to reverse losses and transform the company amid financial challenges [1][3]. Group 2: Financial Performance - Coty Group's stock price has fallen approximately 55% over the past year, with its market value decreasing from around $10 billion (approximately 70.55 billion RMB) two years ago to $2.9 billion (approximately 20.46 billion RMB) currently [3]. - The company has reported a series of disappointing earnings, attributing the decline to a slowdown in the overall market, which has significantly impacted investor confidence [3]. Group 3: Business Challenges - Coty faces major uncertainties in its core business, particularly regarding its partnership with Kering and its brand Gucci, as Kering has announced a €4 billion (approximately 33.13 billion RMB) deal to sell its beauty division to L'Oréal, which will affect Coty's exclusive rights to Gucci beauty products starting in 2028 [3][5]. - Gucci beauty products account for about 9% of Coty's total revenue, making this transition critical for the company's financial health [3]. Group 4: Strategic Adjustments - In response to declining sales and financial pressure, Coty is considering divesting its mass cosmetics business, which includes brands like Max Factor, Rimmel, and Cover Girl, while attempting to merge its mass and premium fragrance businesses [5]. - New product launches, such as the Origen and Infiniment Coty fragrance lines, have not met sales expectations, indicating challenges in expanding new business lines [5]. Group 5: Historical Context - Coty has struggled to establish a competitive edge against industry giants like L'Oréal and Estée Lauder since its IPO in 2013, facing difficulties in integrating a $12.5 billion (approximately 88.19 billion RMB) acquisition of Procter & Gamble's beauty business [7]. - CEO Sue Nabi, who took over in 2020, was expected to bring stability after a period of frequent leadership changes, but investor patience is waning due to the company's poor performance under her leadership [7].