Core Insights - The Lantern Festival has sparked a significant consumption wave post-resumption of work, with Meituan reporting a notable increase in sales of "wealthy" tangyuan [1][4] - Young consumers are increasingly valuing "emotional value" in their purchases, as evidenced by the rising popularity of creative tangyuan that express good fortune [1][4] - The trend of "flash purchase" for tangyuan has become mainstream, with a 470% increase in related product searches on Meituan compared to the previous week [3][4] Group 1 - Sales of "wealthy" tangyuan surged by 168%, with the search volume for "wealthy flower tangyuan" exceeding 100,000 [1][4] - The number of merchants selling tangyuan-related products on Meituan increased by 85% in the past week [3][4] - The popularity of tangyuan is complemented by a growing trend of "dessertification," with a threefold increase in comments for "Lantern Festival cakes" on Meituan [4] Group 2 - The Lantern Festival coincides with a rare lunar eclipse, enhancing the appeal of attending lantern displays, which are expected to attract large crowds [4][6] - The search heat for local lantern displays has increased significantly, with the top five displays including the Zigong International Dinosaur Lantern Festival and the Yuanmingyuan New Year Lantern Festival [6][7] - The Lantern Festival has become a pivotal event for boosting consumer confidence and fulfilling the public's desire for a better life, marking a successful conclusion to the Lunar New Year celebrations [7]