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中国民航“旺丁不旺财”背后:旅客结构和出行需求都变了
Di Yi Cai Jing· 2025-11-14 14:58
Core Insights - The Chinese aviation industry is experiencing a "high passenger volume but low profitability" situation, with passenger transport volume exceeding pre-pandemic levels but airlines still struggling with losses due to declining ticket prices [1][4]. Group 1: Market Dynamics - The market for 100-140 seat aircraft, which should be dominated by smaller narrow-body planes, is currently led by larger narrow-body aircraft, indicating a mismatch in aircraft capacity [1][9]. - In 2024, passenger transport volume is expected to reach a historical high, yet the average economy class ticket price has dropped by 12.7% year-on-year, continuing a trend of low prices into 2025 with a 5.7% decline as of September [1][4]. Group 2: Competitive Landscape - Airlines are adopting a "price for volume" strategy, leading to increased seat capacity to lower per-seat costs, which in turn results in more empty seats and further price reductions, creating a cycle of declining profitability [4]. - Approximately 65% of China's capacity is concentrated in high-density markets with over 800 passengers per day, and 52% of routes have more than five competing airlines, compared to only 24% and 16% in North America and Europe, respectively [4]. Group 3: Emerging Opportunities - The demand for travel in lower-tier markets is being activated, with a strong growth in tourism-related travel, indicating that these markets are becoming a new growth area for the aviation sector [5][8]. - Airlines need to adapt to the changing passenger demographics, with a shift from business travelers to a younger, tourism-focused clientele, necessitating targeted expansion into under-served markets [8][9]. Group 4: Operational Adjustments - The current fleet structure of domestic airlines, which predominantly consists of large aircraft with over 150 seats, is not well-suited for the emerging demand in the 100-140 seat market, highlighting the need for more flexible fleet deployment [8][9]. - The previous model of broad capacity expansion is no longer effective, and airlines must consider more refined operational strategies to align with the evolving market demands [9].