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斗山山猫:18 年深耕,业绩增长超170%的成长之路
工程机械杂志· 2025-08-29 09:32
Core Viewpoint - Bobcat, acquired by Doosan Group, has shown significant growth since its acquisition, achieving record sales in 2023 but facing a decline in 2024 due to market conditions [1][5][12]. Group 1: Sales Performance - Bobcat's sales increased from $2.6 billion in 2006 to approximately $7.08 billion in 2023, marking over 170% growth in 18 years [1][2]. - In 2023, Bobcat achieved sales of 9.76 trillion KRW (approximately $7.08 billion), but projected a decline to 8.55 trillion KRW (approximately $6.2 billion) in 2024, a decrease of 12.38% [1][12]. Group 2: Business Strategy - The company has expanded its business scope beyond micro construction equipment to include logistics, landscaping, and electrification [2][4]. - Bobcat maintains a North America-centric business structure, with 70% of its sales still coming from this region, which provides a competitive advantage amid tariff uncertainties [6][12]. Group 3: Global Expansion and Diversification - Bobcat has pursued a strategy of market diversification through product line expansion and acquisitions, including the acquisition of Schiller Ground Care's lawn mower division in 2019 and Doosan's industrial vehicle division in 2021 [11][14]. - The company has established production bases and R&D centers in various countries, including the Czech Republic, China, and India, to support its global operations [7][12]. Group 4: Financial Strategy and Shareholder Returns - Following its listing on the Korean stock market in 2016, Bobcat has adopted a shareholder-friendly policy, committing to return 40% of consolidated net profits to shareholders and establishing a minimum annual dividend of 1,600 KRW per share [15][16].