Core Insights - The article highlights the success of Aoya Co., Ltd. at the 18th China Licensing Expo, showcasing its "AngryBaby" IP, which combines NFT blind boxes and trendy toy gift boxes, leading to multiple collaboration intentions within three days [1][3]. Group 1: IP and Market Strategy - Aoya's "AngryBaby" character represents a shift in the traditional cultural tourism business model, aiming to tap into the 800 billion yuan parent-child cultural tourism market [3][5]. - The "Rebel Cute" design philosophy of "AngryBaby" resonates with contemporary urban consumers, particularly young parents and Generation Z, addressing emotional expression needs [5][6]. - The integration of "AngryBaby" into Aoya's flagship project, the Qizhou Yanjia Yu Island South Confucius Theme Park, exemplifies a proactive approach to IP utilization, enhancing visitor experience through interactive elements [6][8]. Group 2: Business Model and Market Potential - Aoya has established a comprehensive business model that includes IP creation, derivative products, and operational synergy, enhancing profitability through higher margins and cash flow generation from IP derivatives [8][12]. - The company is strategically positioned to capitalize on the anticipated growth of the parent-child tourism market, with a projected market size exceeding 800 billion yuan by 2025, driven by demand from lower-tier cities [9][11]. - Aoya's ability to replicate successful models, such as the Qizhou approach, positions it for rapid expansion, with each new theme park amplifying IP value and brand equity [12].