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“好房子”重构产业链,房企如何算账
Xin Lang Cai Jing· 2025-05-22 02:07
Core Viewpoint - The implementation of the new national standard "Residential Project Specification" has shifted the real estate market towards a service-oriented development model centered around homebuyers, moving away from the previous scale expansion model [1][2]. Group 1: Impact of "Good House" Policy - The "Good House" policy has become a key selling point for real estate projects, prompting developers to pause and redesign existing projects to align with the new standards [2]. - The construction of "Good Houses" is now being extended to the renovation of old buildings, with a focus on creating better living environments [4]. Group 2: Construction Standards - The new standards specify that the height of new residential buildings must not be less than 3 meters, an increase from the previous standard of 2.8 meters, which could impact the number of floors and overall profitability [5][11]. - Enhanced sound insulation requirements have been introduced, with the impact sound insulation performance for floors being improved from "not greater than 75 decibels" to "not greater than 65 decibels" [5]. Group 3: Smart Home Integration - Smart home technology is becoming an essential feature of "Good Houses," with projects incorporating advanced systems for better living experiences [7]. - Different projects exhibit varying levels of smart home integration, affecting their appeal and market competitiveness [8]. Group 4: Community and Operational Changes - The focus is shifting from merely constructing residential projects to managing and operating communities, emphasizing the integration of local amenities and services [9]. - Real estate companies are adapting their business models to meet buyer demands and improve construction standards, which is leading to the formation of new industry chains [9][10]. Group 5: Cost Implications - The increase in construction standards is expected to raise costs for developers, who may need to absorb these expenses unless supported by policy adjustments [11][12]. - Companies are encouraged to develop systematic solutions to reduce costs and enhance efficiency in building "Good Houses" [12][13].