Core Insights - The article highlights the transformation of the flower and plant industry in China, driven by innovative business models and changing consumer preferences towards emotional and aesthetic values [3][4][5]. Industry Trends - The retail market for flowers in China is projected to reach nearly 220 billion yuan in 2024, with a significant growth in the market for ornamental and foliage plants, which is expected to reach approximately 135 billion yuan, reflecting a year-on-year growth of about 12% [4]. - The shift from ceremonial to daily consumption of flowers and plants indicates a growing trend where consumers view these products as emotional regulators and elements of spatial aesthetics [4][5]. Consumer Behavior - Modern consumers prioritize high aesthetic appeal and ease of care when purchasing plants, indicating a demand for products that offer emotional value and sustainable companionship [3][5]. - The rise of creative agricultural products, such as "禁止蕉绿" (Banana Green), demonstrates how innovative marketing strategies can significantly boost sales, with one entrepreneur selling nearly 100,000 jin of bananas daily during peak periods [5]. E-commerce Impact - E-commerce is becoming a major growth engine for the flower retail market, with an estimated 1.2 trillion yuan in sales expected in 2024, accounting for 54.5% of the total market [6]. - The number of retail personnel in the flower industry is increasing, reflecting the growing importance of the retail sector in the overall market dynamics [6]. New Agricultural Practices - A new generation of "new farmers" is emerging, leveraging technology and market knowledge to reshape horticultural production, focusing on creative and innovative approaches to meet consumer demands [6][8]. - The integration of traditional agriculture with tourism and cultural experiences is creating new business models, as seen in regions like Jiangsu and Chengdu, where flower cultivation is combined with experiential services [9][10]. Business Model Innovations - Companies are shifting from one-time sales to long-term service models, enhancing product value through ongoing care and maintenance services [11]. - The development of unique branding and customer engagement strategies, such as offering guarantees and educational content, is becoming essential for success in the competitive flower market [10][11].