Core Viewpoint - The article highlights the cultural significance of the Dragon Boat Festival in China, emphasizing its historical roots and the introduction of the "Mythical Blessing" cultural gift box by Xiaohutuxian, which embodies traditional Chinese values and the spirit of well-being and happiness [1][8]. Group 1: Cultural Significance of the Dragon Boat Festival - The Dragon Boat Festival is one of China's four major traditional festivals and the first to be recognized as a UNESCO Intangible Cultural Heritage, reflecting the customs of blessing and warding off evil that have been passed down for over two thousand years [1]. - The festival's origins are linked to the commemoration of Qu Yuan, a patriotic figure from the Warring States period, and the worship of dragon deities by the southern Wu and Yue peoples [3]. Group 2: Mythological Inspirations - Xiaohutuxian's gift box draws inspiration from two significant Chinese myths: "Shennong Tasting Herbs" and "Nüwa Mending the Sky," which symbolize health and hope, respectively [9][11]. - The stories of Shennong and Nüwa are integral to Chinese civilization, representing the virtues of hard work, wisdom, and creativity, which are echoed in the design and purpose of the gift box [6][8]. Group 3: Product Details and Design - The "Mythical Blessing" gift box features a dual-door structure with intricate design elements, including a turquoise color scheme that reflects the themes of health and hope [9]. - The gift box contains two types of creative wines, each with unique packaging inspired by imperial crowns, and is designed for different gifting occasions, catering to both casual and formal settings [11][12]. Group 4: Cultural and Brand Value - Xiaohutuxian aims to strengthen its brand value through cultural innovation, creating products that resonate with deep cultural meanings and distinctive designs, thereby establishing a competitive edge in the market [14]. - The company continues to build on its "cultural liquor" heritage, using the Dragon Boat Festival as an opportunity to express its mission of crafting a "happy life" through thoughtful and culturally rich offerings [14].