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“新杭线”国潮文创周点亮中泰“金色友谊”
Hang Zhou Ri Bao· 2025-07-02 02:52
Group 1 - The "New Hangzhou Line: 'Lingyun Wanxiang' National Trend Cultural Week" was launched in Bangkok, Thailand, as part of the "Mountain and Sea Spirit: Yuyuan Lantern Festival and 2025 China-Thailand Cultural Month" theme cultural week, celebrating the 50th anniversary of China-Thailand diplomatic relations [2] - Eight national trend brands participated in the event, showcasing the craftsmanship and Eastern aesthetics of the Yangtze River Delta to Thai audiences, with the event running until July 7 [2] - Popular products included RUA RUA PANDA and RUA RUA RED PANDA series toys, as well as performances like "Money Snake" by Youguang Drama, which attracted significant attention from visitors [2] Group 2 - A special exhibition titled "Five Thousand Years of China: Looking at Hangzhou" was featured, highlighting iconic landscapes such as West Lake and the Grand Canal to showcase the unique charm of "Paradise on Earth" to international audiences [3] - The "New Hangzhou Line" plans to participate in top international design exhibitions, including the Tokyo Gift Show, Paris Home Design Exhibition, and London Craft Week, to promote Hangzhou's cultural brands globally [3]
2025河南省文化旅游投融资大会举行 签约5个重点项目总投资35.8亿元
He Nan Ri Bao· 2025-06-28 23:21
Group 1 - The 2025 Henan Province Cultural Tourism Investment and Financing Conference was held in Kaifeng, resulting in the signing of five key cultural tourism projects with a total investment of 3.58 billion yuan [1] - The conference aimed to create a cooperation and exchange platform for cultural tourism enterprises, financial institutions, and investment institutions, promoting the deep integration of cultural tourism and finance [1] - The Zhengzhou Zhongmou Ice and Snow Happy Resort, with a planned total investment of 2 billion yuan, will feature an indoor ski resort and various high-end hotels and commercial facilities [1] Group 2 - The Kaifeng Xiyuan Yaji project aims to recreate a thousand-year cultural spirit and aesthetic style, developing a new tourism model and constructing immersive cultural tourism experiences [1] - The conference invited 43 external enterprises and set up exhibition booths for 10 financial institutions, facilitating connections between 68 key financing projects and financial and investment institutions [2] - Henan plans to introduce stronger support policies to streamline financing channels for cultural tourism enterprises and establish a comprehensive "cultural tourism + finance" investment and financing system [2]
千年精神映端午·神话颂福润今朝 小糊涂仙「神话颂福」文创礼盒载福上市
Sou Hu Wang· 2025-05-27 01:19
Core Viewpoint - The article highlights the cultural significance of the Dragon Boat Festival in China, emphasizing its historical roots and the introduction of the "Mythical Blessing" cultural gift box by Xiaohutuxian, which embodies traditional Chinese values and the spirit of well-being and happiness [1][8]. Group 1: Cultural Significance of the Dragon Boat Festival - The Dragon Boat Festival is one of China's four major traditional festivals and the first to be recognized as a UNESCO Intangible Cultural Heritage, reflecting the customs of blessing and warding off evil that have been passed down for over two thousand years [1]. - The festival's origins are linked to the commemoration of Qu Yuan, a patriotic figure from the Warring States period, and the worship of dragon deities by the southern Wu and Yue peoples [3]. Group 2: Mythological Inspirations - Xiaohutuxian's gift box draws inspiration from two significant Chinese myths: "Shennong Tasting Herbs" and "Nüwa Mending the Sky," which symbolize health and hope, respectively [9][11]. - The stories of Shennong and Nüwa are integral to Chinese civilization, representing the virtues of hard work, wisdom, and creativity, which are echoed in the design and purpose of the gift box [6][8]. Group 3: Product Details and Design - The "Mythical Blessing" gift box features a dual-door structure with intricate design elements, including a turquoise color scheme that reflects the themes of health and hope [9]. - The gift box contains two types of creative wines, each with unique packaging inspired by imperial crowns, and is designed for different gifting occasions, catering to both casual and formal settings [11][12]. Group 4: Cultural and Brand Value - Xiaohutuxian aims to strengthen its brand value through cultural innovation, creating products that resonate with deep cultural meanings and distinctive designs, thereby establishing a competitive edge in the market [14]. - The company continues to build on its "cultural liquor" heritage, using the Dragon Boat Festival as an opportunity to express its mission of crafting a "happy life" through thoughtful and culturally rich offerings [14].