Core Viewpoint - Xiaohongshu officially released the updated "Community Charter 2.0," which merges the old "Community Charter" and "Community Business Charter," and emphasizes the importance of opposing the creation of division [1] Group 1: Key Features of the New Charter - The new charter includes three main sections: "Sincere Sharing," "Friendly Interaction," and "Orderly Operation," comprising a total of 25 detailed rules [3] - In the "Friendly Interaction" section, the charter specifies requirements to oppose the creation of division, such as respecting different genders, regions, races, professions, and interests, and discouraging the use of influence for accusations or inflammatory statements [3] - The charter also addresses current hot topics by requiring creators to disclose the use of AI-assisted tools in content generation and prohibiting the creation of false personas related to wealth, education, and income [3]

Core Viewpoint - Xiaohongshu has launched the "Community Charter 2.0," emphasizing the community values of "sincere sharing and friendly interaction," and explicitly advocating against creating division [1][6]. Group 1: Community Values - The new community charter is divided into three sections: "Sincere Sharing," "Friendly Interaction," and "Orderly Management," comprising a total of 25 advocacy points [1][6]. - The charter includes initiatives such as rejecting false personas, opposing online violence, protecting minors, and opposing false marketing and malicious competition [1][6]. Group 2: Governance and Enforcement - Xiaohongshu's community governance head, Laige, stated that the charter clarifies the community's values and provides behavioral guidelines for users [3][8]. - Since January 1, 2025, Xiaohongshu has removed 534,200 accounts and 4,598,000 posts related to creating division, with an average of over 8 million comments addressed monthly [3][8]. Group 3: AI and Business Conduct - The charter states that users must disclose the use of AI-assisted tools in their content creation [4][9]. - The "Orderly Management" section combines previous community and business charters, addressing issues like illegal marketing, malicious competition, and false reputation [4][10]. Group 4: Protection of Minors and Online Conduct - The charter emphasizes the protection of minors' physical and mental health and calls for no participation in any form of online violence [5][10].