Core Viewpoint - Xiaohongshu has launched a new AI search feature called "Ask" that enhances its search engine capabilities and community connection, providing structured product recommendations and reducing information filtering costs for users [2][3]. Group 1: AI Search Functionality - The "Ask" feature addresses two main scenarios: providing factual answers to objective questions and offering community-based recommendations for complex decisions [2]. - This feature aggregates user notes to create structured product recommendation lists, such as "Top 10 Must-Buy from Hema," including user mention ratios, positive and negative feedback, and product highlights [2][3]. - The design encourages content sharing, enhancing information dissemination and platform exposure [2]. Group 2: Strategic Implications - The underlying logic of the "Ask" feature is to systematically mine and reorganize Xiaohongshu's vast user-generated content, transforming it into "light encyclopedia" style answers [3]. - This evolution signifies Xiaohongshu's transition towards a "search + community + AI" integrated information platform, enhancing commercial conversion, user engagement, and brand attraction [3]. Group 3: Previous AI Initiatives - Xiaohongshu has previously launched AI search products, including "DianDian," and established a large model research team in 2023, developing various AI functionalities [6]. - "DianDian" focuses on lifestyle scenarios, aggregating Xiaohongshu's notes and online information to provide precise answers and video responses [6]. Group 4: Performance Metrics - "DianDian" experienced low initial download numbers, with a total of approximately 8,000 downloads in the first three months, followed by a significant spike in December 2024 [7]. - Despite a peak in January 2025, the download numbers declined in subsequent months, indicating challenges in user retention and engagement [7]. Group 5: Market Valuation - Xiaohongshu's valuation has surged to approximately $26 billion, surpassing its previous high during the pandemic, signaling positive prospects for its upcoming IPO [10].