Core Viewpoint - Xiaohongshu has launched a new AI search feature called "Ask" that enhances its search engine capabilities and community connection, providing structured product recommendations and reducing information filtering costs for users [2][3]. Group 1: AI Search Functionality - The "Ask" feature addresses two main scenarios: providing factual answers to objective questions and offering community-based recommendations for complex decisions [2]. - This feature aggregates user notes to create structured product recommendation lists, such as "Top 10 Must-Buy from Hema," including user mention ratios, positive and negative feedback, and product highlights [2][3]. - The design encourages content sharing, enhancing information dissemination and platform exposure [2]. Group 2: Strategic Implications - The underlying logic of the "Ask" feature is to systematically mine and reorganize Xiaohongshu's vast user-generated content, transforming it into "light encyclopedia" style answers [3]. - This evolution signifies Xiaohongshu's transition towards a "search + community + AI" integrated information platform, enhancing commercial conversion, user engagement, and brand attraction [3]. Group 3: Previous AI Initiatives - Xiaohongshu has previously launched AI search products, including "DianDian," and established a large model research team in 2023, developing various AI functionalities [6]. - "DianDian" focuses on lifestyle scenarios, aggregating Xiaohongshu's notes and online information to provide precise answers and video responses [6]. Group 4: Performance Metrics - "DianDian" experienced low initial download numbers, with a total of approximately 8,000 downloads in the first three months, followed by a significant spike in December 2024 [7]. - Despite a peak in January 2025, the download numbers declined in subsequent months, indicating challenges in user retention and engagement [7]. Group 5: Market Valuation - Xiaohongshu's valuation has surged to approximately $26 billion, surpassing its previous high during the pandemic, signaling positive prospects for its upcoming IPO [10].

从VC到产业。 作者 I 周佳丽 报道 I 投资界PEdaily 小红书正在向VC圈招人。 正如最近圈内流传，小红书迎来了一位新战略负责人——戴丽丹，此前她在今日资本担任合伙人。而《晚点 La t ePost》披露，加入小红书后，戴丽丹将承担CSO（首席战略官）角色，并负责组建小红书战略投资团队，主要投 资AI应用等硬科技赛道。 这意味着，小红书战投将翻开崭新一页。对此，小红书表示不予置评。 其实，小红书算得上是投资圈的老面孔，这些年已投出一批明星项目——比如在大消费捕获精品连锁咖啡品牌M St a nd、美瞳品牌Moody；在AI领域则出手月之暗面。此前彭博社报道，小红书预计在2024年整体利润将翻倍超过 10亿美元——钱有了，人也来了，也许小红书要发力投资了。 张一鸣老乡 她将执掌小红书战投 戴丽丹是谁？ 透过戴丽丹个人Li nke di n账号，大致可以勾勒她的职业生涯：2008年从北京大学计算机专业毕业后，戴丽丹加入百 度，担任百度图片搜索产品经理，期间领导了8 0多人的团队，涉及产品、营销、运营和业务开发四个职能部门，之后 升任百度地图产品负责人。 2013年至2015年间，戴丽丹远赴哈佛商学院攻读 ...

今日资本前合伙人戴丽丹加入小红书。 文丨王与桐 编辑丨程曼祺 我们获悉，今日资本原合伙人戴丽丹近期已加入小红书，负责战略，向小红书核心管理层汇报。 在她加入前，小红书不同战略方向各有负责人，现在统一向戴丽丹汇报；小红书同时计划组建战略投资团 队，由戴丽丹负责，主要投资硬科技赛道，尤其是 AI 应用；小红书原投资团队不变，继续做财务投资。 戴丽丹毕业于北京大学，后加入百度任百度地图产品经理；2013 年-2015 年，她在哈佛商学院攻读 MBA，此后，戴丽丹加入由 "风投女王" 徐新创办的今日资本，于 2022 年升任今日资本合伙人。 此前，小红书近年已在频繁出手投资，主要方向是投消费品牌，覆盖食品、潮玩、美妆和母婴等领域，如 2023 年，小红书投资了奢侈品电商平台识季 SENSER，同年还投资咖啡品牌 M Stand。 2023 年之后，小红书对 AI 和科技投资出手增多，最知名的投资案例是大模型创业公司月之暗面。 2023 年下半年，小红书原计划以投前 9 亿美元估值领投月之暗面新一轮融资，后来随阿里入局，投前估值被 抬到 15 亿美元，小红书放弃领投，改为跟投。 在投资月之暗面之前，小红书在 2023 ...