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独创小艺识图搜索、“开直播”上线,鸿蒙版抖音实现全链路体验闭环
Cai Fu Zai Xian· 2025-10-31 09:04
Core Insights - The launch of the live streaming feature on the HarmonyOS version of Douyin coincides with the shopping frenzy of Double Eleven, enhancing the platform's e-commerce capabilities and user engagement [1][5] - The HarmonyOS Douyin app has surpassed 22 million installations, indicating rapid growth and user adoption [1] Feature Enhancements - The new live streaming feature includes a variety of tools and services, such as a "Live Assistant" for desktop, to support users throughout the live streaming process [5][7] - Users can customize their live stream with options for cover images, content types, visibility settings, and pre-add products, making it easier for both sales and personal branding [7] User Interaction and Experience - The platform has introduced "Xiaoyi Image Search," allowing users to select images and instantly find related Douyin videos and content, streamlining the search process [3][8] - Enhanced interaction features during live streams include beauty filters, special effects, and audience engagement tools, creating a more immersive experience [7][8] Comprehensive Updates - Recent updates to the HarmonyOS Douyin app include improved search capabilities, efficient communication tools, and enhanced user experience features, creating a seamless journey from browsing to live streaming [8] - The platform aims to provide a full-cycle experience for users, from content consumption to creation and live broadcasting, positioning itself as a key player in the e-commerce and entertainment sectors [8]