Group 1 - The core event is the appearance of the character "Xiao Mao" representing Moutai at the 2026 Spring Festival Gala, showcasing the brand's engagement with popular culture [1][3] - "Xiao Mao" has become a significant brand IP for Moutai since its introduction on March 31, 2022, resonating well with Moutai fans [1][3]