Core Viewpoint - Recently, Sunflower Pharmaceutical received a warning letter from the Heilongjiang Securities Regulatory Bureau due to violations related to related party transactions, which have contributed to a significant decline in the company's performance in 2024 [1][3]. Financial Performance - In the first three quarters of 2024, Sunflower Pharmaceutical's revenue decreased by 43.24% to approximately 1.684 billion yuan, while net profit fell by 105.72% to about -33.54 million yuan, and the non-recurring net profit dropped by 117.68% to around -81.39 million yuan [2]. - The third quarter alone saw a revenue decline of 14.9% to about 374 million yuan, with net profit down 214.27% to approximately -115 million yuan, marking the first quarterly loss since the company went public [2][5]. - The company's cash flow from operating activities turned negative in the third quarter, amounting to approximately -130 million yuan, after being positive in the first half of the year [4]. Business Operations - Sunflower Pharmaceutical primarily operates in the pharmaceutical manufacturing sector, focusing on traditional Chinese medicine, chemical drugs, and health products, with key revenue sources including children's medicine and liver protection products [4]. - The company has been facing significant sales declines, attributed to seasonal factors affecting respiratory products and increased costs due to fluctuations in raw material prices [5][6]. Related Party Transactions - The warning letter specifically addressed related party transactions involving a wholly-owned subsidiary and an associated entity, which were not disclosed as required, leading to administrative measures against the company and its executives [1][3]. Research and Development - R&D expenditures have been decreasing, with a 3.51% decline in 2024 to about 124 million yuan, representing 3.67% of revenue, and a 16.78% drop in the first three quarters of 2024 to approximately 66.11 million yuan [7]. - The reduction in R&D investment raises concerns about the company's ability to innovate and sustain growth, especially as it aims to achieve a sales target of 10 billion yuan by 2028 [7]. Marketing and Sales Strategy - Sunflower Pharmaceutical has historically relied on advertising for sales, with sales expenses reaching 1.366 billion yuan in 2023, accounting for about 24% of revenue [8]. - In 2024, the company implemented cost control measures, resulting in a 68.46% reduction in sales expenses to approximately 431 million yuan, which accounted for about 12.76% of revenue [8].