Core Insights - Chery Automobile is redefining the value of small cars by launching a new series of models aimed at young consumers and urban families, emphasizing that "small cars are not just vehicles, but a statement of individuality" [1] - The company has initiated a "10 million-level trend modification plan" to engage consumers in personalized car modifications, marking a shift towards a more youthful and trendy brand image [3] Group 1: New Model Launch - The newly launched model, Domi, is priced at 59,900 yuan (for the 305 km version) and 69,900 yuan (for the 405 km version), targeting urban young parents with a focus on space, safety, and cost-effectiveness [5] - Domi features a compact size with dimensions of 3720 mm in length, 1700 mm in width, and 1608 mm in height, along with a wheelbase of 2520 mm, providing spacious rear seating comparable to compact SUVs [5][7] Group 2: Safety and Design Features - Domi incorporates high-strength steel in 65% of its body structure and features a robust design that enhances torsional rigidity by 20%, addressing safety concerns among young consumers [7] - The model is equipped with various safety features, including dual airbags and an electronic parking brake, while also boasting an attractive design with multiple color options and LED lighting [7] Group 3: Additional Models - Alongside Domi, Chery also launched the Little Ant Love Edition priced at 54,900 yuan, featuring an all-aluminum body and a range of safety and environmental benefits [9] - The Ice Cream Vitality Edition, priced at 39,900 yuan, offers a compact design with a fast-charging battery, addressing range anxiety for consumers [11] Group 4: Consumer Engagement and Support - Chery's "official trend modification area" will be established in over 1000 authorized stores, providing professional modification guidance and certification services to enhance consumer confidence [3] - The company promises a lifetime warranty on the battery and vehicle for the first owner, aiming to reduce long-term ownership costs and enhance customer satisfaction [7]