有了潮改计划，还需要新车作为载体。此次上市的新车多米，寓意着更多的爱与财富，符合年轻世代的追求与喜好，售价为5.99万元（305km舒享型） 和6.99万元（405km舒享型），主要聚焦城市年轻奶爸宝妈，精准锁定用户多人出行的空间、安全、性价比三大核心需求，以微型车尺寸+家用车空间的差 异化定位，以"新5门，真5座，SUV级通过性"，打造"代步+生活"城市出行更优解。新车长、宽、高分别为3720mm、1700mm、1608mm，轴距达到 2520mm。值得一提的是多米的轴距，2520mm堪称同级别的超长轴距，使多米的后排空间媲美紧凑型SUV，后排腿部空间一拳4指，前排空间头部空间一拳 三指，优于同级别竞品车型。 在新能源汽车越来越大的当下，小车市场还能有所作为吗？奇瑞汽车给出了自己的答案。6月10日，奇瑞小车潮改节暨多米上市发布会在安徽芜 湖开幕。此次，奇瑞集结多米、小蚂蚁喜爱版、冰淇淋元气版三款明星小车，以国风乐园×潮改文化×用户共创的全新形式，打造中国年轻人和城市 家庭专属的潮流出行玩伴，从场景化体验到情感化链接，重新定义小车价值——"小车不止是车，而是一种个性主张"，彰显奇瑞引领微车潮流化变 革的决心。 ...

Core Viewpoint - Chery is undergoing a significant restructuring of its new energy vehicle (NEV) product lines, consolidating several models under the Chery brand and launching a new model called "Domi" to enhance its market presence in the NEV sector [4][5][8]. Group 1: Product Line Adjustments - Chery has integrated its previously separate iCAR brand models, including QQ Ice Cream, Big Ant, and Small Ant, into the Chery brand, indicating a strategic shift in its approach to NEVs [4][5]. - The new model "Domi" is set to be launched soon, with expectations for it to be positioned similarly to the Kaiyi Shiyue Mate, priced around 59,800 yuan, and will likely use batteries from Guoxuan High-Tech [7][8]. Group 2: Market Strategy - Chery aims to adopt a "car sea strategy" to penetrate the NEV market, focusing on launching multiple new products to increase overall sales volume without setting specific sales targets for "Domi" [8]. - The company has set ambitious goals for its NEV sales, aiming to become the third-largest player in the industry by mid-2024, despite current projections indicating it may fall short of this target [8]. Group 3: Leadership Changes - The leadership of the iCAR brand has changed, with Su Jun, a former CEO of Zhimi Technology, taking over from Zhang Hongyu, reflecting a shift towards a more innovative approach in product development aimed at younger consumers [6][7].