Core Insights - Chery Automobile is redefining the value of small cars by launching a new series of models aimed at young consumers and urban families, emphasizing that "small cars are not just vehicles, but a statement of individuality" [1] - The company has initiated a "10 million-level trend modification plan" to engage consumers in personalized car modifications, marking a shift towards a more youthful and trendy brand image [3] Group 1: New Model Launch - The newly launched model, Domi, is priced at 59,900 yuan (for the 305 km version) and 69,900 yuan (for the 405 km version), targeting urban young parents with a focus on space, safety, and cost-effectiveness [5] - Domi features a compact size with dimensions of 3720 mm in length, 1700 mm in width, and 1608 mm in height, along with a wheelbase of 2520 mm, providing spacious rear seating comparable to compact SUVs [5][7] Group 2: Safety and Design Features - Domi incorporates high-strength steel in 65% of its body structure and features a robust design that enhances torsional rigidity by 20%, addressing safety concerns among young consumers [7] - The model is equipped with various safety features, including dual airbags and an electronic parking brake, while also boasting an attractive design with multiple color options and LED lighting [7] Group 3: Additional Models - Alongside Domi, Chery also launched the Little Ant Love Edition priced at 54,900 yuan, featuring an all-aluminum body and a range of safety and environmental benefits [9] - The Ice Cream Vitality Edition, priced at 39,900 yuan, offers a compact design with a fast-charging battery, addressing range anxiety for consumers [11] Group 4: Consumer Engagement and Support - Chery's "official trend modification area" will be established in over 1000 authorized stores, providing professional modification guidance and certification services to enhance consumer confidence [3] - The company promises a lifetime warranty on the battery and vehicle for the first owner, aiming to reduce long-term ownership costs and enhance customer satisfaction [7]

Core Viewpoint - Chery is undergoing a significant restructuring of its new energy vehicle (NEV) product lines, consolidating several models under the Chery brand and launching a new model called "Domi" to enhance its market presence in the NEV sector [4][5][8]. Group 1: Product Line Adjustments - Chery has integrated its previously separate iCAR brand models, including QQ Ice Cream, Big Ant, and Small Ant, into the Chery brand, indicating a strategic shift in its approach to NEVs [4][5]. - The new model "Domi" is set to be launched soon, with expectations for it to be positioned similarly to the Kaiyi Shiyue Mate, priced around 59,800 yuan, and will likely use batteries from Guoxuan High-Tech [7][8]. Group 2: Market Strategy - Chery aims to adopt a "car sea strategy" to penetrate the NEV market, focusing on launching multiple new products to increase overall sales volume without setting specific sales targets for "Domi" [8]. - The company has set ambitious goals for its NEV sales, aiming to become the third-largest player in the industry by mid-2024, despite current projections indicating it may fall short of this target [8]. Group 3: Leadership Changes - The leadership of the iCAR brand has changed, with Su Jun, a former CEO of Zhimi Technology, taking over from Zhang Hongyu, reflecting a shift towards a more innovative approach in product development aimed at younger consumers [6][7].