Core Insights - Ju Yi Group is accelerating its international expansion, with its brand "Jiao Se" opening its first overseas physical store in Singapore's Wisma Atria shopping center [1][5] - The brand has historically focused on online sales but is now exploring physical retail to enhance brand building and technology output [5][10] - Since starting its overseas expansion in 2021, Ju Yi Group has entered over 30 countries and established local teams in markets like Singapore, Indonesia, and Vietnam [7][10] Company Strategy - Ju Yi Group's revenue reached 3.5 billion in 2023, marking a 36% year-on-year growth, indicating a strong performance despite a challenging market environment [8] - The company plans to continue expanding its brand matrix through new brand incubation and acquisitions, including the recent acquisition of a domestic skincare brand [8][10] - The opening of physical stores is seen as a crucial step for Ju Yi Group to enhance its sub-brands and adapt to the preferences of Southeast Asian consumers [10][11] Market Dynamics - Southeast Asia is a preferred market for Chinese beauty brands due to the limited growth potential in the domestic market [8][10] - Local market research and tailored product offerings are essential for success, as consumer preferences and cultural differences vary significantly [10][11] - Many Chinese beauty brands face challenges in differentiating themselves in overseas markets, where competition is fierce and price sensitivity is high [10][11]