Core Viewpoint - The company Fei Dazhu has been recognized for its commitment to Environmental, Social, and Governance (ESG) practices, receiving the "2025 China Catering Industry ESG Excellent Case" award for the second consecutive year, highlighting its role in promoting sustainable practices in the restaurant industry [1][4]. Group 1: Company Overview - Fei Dazhu is the first national Hunan cuisine chain brand to expand from Hunan, with over 200 direct-operated stores across major cities in China [3]. - The founder, Fei Lianghui, has over 20 years of experience in the culinary field, emphasizing the importance of chef talent development [3]. Group 2: Talent Development - The company has established a comprehensive chef training system, including a "school-enterprise training, professional training, internal assessment, and chef commitment" model to ensure that new store chef teams are composed of original staff from Hunan [3]. - Initiatives such as competitive salaries, internal skill competitions, and cultural heritage ceremonies have significantly enhanced the professional dignity and social recognition of chefs [3]. Group 3: ESG Practices - Fei Dazhu is actively engaged in multi-dimensional ESG integration, selecting high-quality ingredients like black pork and seasonal fresh peppers while optimizing its supply chain and exploring low-carbon operational paths [3]. - The company has innovated around its signature dish, spicy stir-fried pork with peppers, by pairing it with freshly cooked rice and lemon tea, enhancing the dining experience while maintaining high quality [3]. - In response to consumer demand for healthy eating, Fei Dazhu has upgraded its pork offerings to black pork and introduced a high-quality organic dish series, promoting green transformation in upstream agriculture [3]. Group 4: Industry Impact - The recognition of Fei Dazhu as an ESG excellent case for two consecutive years reflects the industry's acknowledgment of its long-term commitment to responsible practices and highlights the significant role of catering enterprises in serving the public and creating social value [4].