Core Insights - The 21st China International Cultural Industry Expo featured a live-streaming sales event organized by Southern Finance Media Group, themed "Yue Rhythm Hundred Thousand - Featured Products," which attracted significant attention [1] - This live-streaming event utilized a narrative framework of "Tea Dialogue - Culinary Delights - Health Wisdom - Cultural Showcase," integrating intangible cultural heritage, regional culture, and modern consumer scenarios to explore new paths for cultural commerce [1] - The event emphasized "knowledge-based sales" rather than traditional marketing methods, highlighting the scientific interpretation of intangible cultural heritage crafts and the potential for agricultural, cultural, and tourism integration [1] Agricultural and Cultural Tourism Integration - Lechang, a representative of Guangdong's "Hundred Thousand Project," showcased its seasonal attractions and local delicacies, promoting innovative practices in county-level economic and cultural tourism integration [2] - The local government aims to attract younger audiences through initiatives like the "Golden Lychee Journey" micro-drama and various seasonal festivals, including the upcoming Golden Lychee Festival and Wine Festival [2] - The promotion of Chenpi (dried tangerine peel) found a niche market, being marketed as a luxury item in the U.S. at approximately $5, despite its domestic price of 39.9 yuan [2] Product Promotion and International Appeal - The live-stream introduced four types of Chenpi tea, which are rooted in a 500-year tradition of "tea and medicine sharing," with a focus on quality and international branding [3] - The Chenpi tea has been selected as the official tea for the 15th National Games, aiming to increase its international recognition [3] Guangdong's Cultural Branding - Lychee, referred to as the "Oriental Love Fruit," is being promoted as a new cultural symbol of Guangdong, leveraging cold chain technology to enhance its market appeal [4] - The live-stream also featured unique Chaozhou cuisine, emphasizing the quality and traditional preparation methods of local delicacies [5] Heritage Craft Transformation - The live-streaming event transformed intangible cultural heritage crafts into convenient home dining options, showcasing the unique qualities of Huazhou's citrus products [6] - The Huazhou orange peel, recognized for its high flavonoid content, has been included in the U.S. Pharmacopeia and is marketed as a remedy for respiratory issues, highlighting its international potential [6]