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毫末智行解散启示录:自动驾驶公司要从中学会什么
3 6 Ke· 2025-11-26 07:00
用一位员工的话来说,毫末智行过去一年多时间就像坐滑梯一样下坠,去年就有一般的智能岗位被裁掉,今年年初技术、产品副总裁先后离职,乘用车智 能驾驶交付延期,无人驾驶物流小车销量惨淡,加上新开拓客户并不理想。"就这样还能再坚持一年,已经让人很意外。"他说。 一个普通大小周的一则口头停工通知,结束了过去一年多毫末智行的挣扎。很多人可能认为毫末智行的"死亡"是因为得不到大客户的持续支持,其实不 然,对毫末智行而言,它本身就不该只有一家大客户。毫末智行的结局,是多种因素所致,尤其是内部管理问题,以及对行业的惨烈竞争没有充分准备。 低效:巨额融资和高薪,但产出少 11月22日下午,毫末智行员工突然接到人力资源部门的通知:从11月24号周一开始,所有人都不用到岗上班。 事情的发生已经有前兆,从2024年第四季度开始,毫末智行开始大规模裁员;年底,年终奖也不再发放。今年4月,管理层陆续离职。一直到今年11月 初,团队规模只有大约200人,不足巅峰时期的20%。即便如此,小规模运行只是延缓了毫末智行休克状态的到来。 毫末智行成立于2019年11月。2021年底,成立才两年的毫末智行宣布获得近10亿元A轮融资,估值超过10亿美元, ...
电厂 | 毫末智行解散启示录:自动驾驶公司要从中学会什么
Xin Lang Cai Jing· 2025-11-25 13:22
Core Insights - The company, Haomo Zhixing, is facing significant operational challenges leading to a sudden halt in operations starting November 24, 2023, following a series of layoffs and management departures [1][2][12] - The decline of Haomo Zhixing is attributed to multiple factors, including internal management issues and fierce competition in the autonomous driving industry [1][13] Group 1: Company Background and Financials - Haomo Zhixing was founded in November 2019 and achieved a valuation exceeding $1 billion by the end of 2021 after raising nearly 1 billion yuan in Series A funding [2][4] - The company has raised over 2 billion yuan in total funding, supported by major investors from the internet and automotive sectors [4][12] - The initial goal was to equip over 1 million passenger vehicles with its HPilot system within three years, aiming for an 8%-10% market share [7][12] Group 2: Product Development and Market Position - Haomo Zhixing's main products include the HPilot system, which covers levels L2 to L4 of autonomous driving technology, and the small logistics delivery vehicle series [5][11] - Despite ambitious targets, the actual deployment of HPilot was only 100,000 units by the end of 2024, far below the initial goal [7][10] - The company has struggled with project delays and low delivery efficiency, impacting its ability to meet market demands [10][11] Group 3: Competitive Landscape - The autonomous driving sector is highly competitive, with companies like Tesla and others transitioning to end-to-end solutions, leaving Haomo Zhixing lagging behind [9][10] - Haomo Zhixing's pricing strategy has been criticized, as its offerings are perceived as more expensive compared to competitors, which has hindered customer acquisition [11][12] - The company has been unable to expand its customer base beyond a few key clients, limiting its revenue potential [10][12] Group 4: Industry Trends and Challenges - The autonomous driving industry has seen a significant reduction in financing, with a drop in the number of funding events and total investment amounts from 2022 to 2023 [12] - Many autonomous driving companies have faced bankruptcy or restructuring, indicating a challenging environment for startups like Haomo Zhixing [13] - The overall market sentiment has shifted towards investing in companies with strong technological barriers and commercialization capabilities, further complicating Haomo Zhixing's situation [12][13]