小鹏X9 Ultra
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小鹏X9超级增程 上市72小时一线快报
车fans· 2025-11-26 00:30
Order Situation - Average new orders per store range from 20 to 25 units, with a store visit rate of 40 to 50% and an increase in store visits by 30 to 40% [1][3] - The arrival of display vehicles at the beginning of the month and test drive vehicles on the 14th led to quick order placements after the pricing exceeded expectations, particularly in northern regions where orders accounted for over half [1][3] Customer Profile - The typical customer is aged between 30 to 45 years, with an 80% male demographic [5][8] - Customers are primarily families, often with a second vehicle, and are concerned about range anxiety, indicating a need for long-distance travel solutions [8] Configuration Preferences - 70 to 75% of customers choose the Ultra version, while 25 to 30% opt for the Max version [7][10] - Popular exterior colors include New Moon Silver and Night Black, with Moon Shadow Coffee being the favored interior color [7][10] - Customers prioritize smart features, particularly the upgrade capability of the Turing chip, leading to a higher selection of the Ultra version [10] Competitive Comparison - The main competitors include two units of Lantu Dreamer, two units of Weipai Gaoshan 8, one unit of NIO ES8, one unit of Li Auto L8, and one unit of Tengshi D9 [9][12] - Customers show a preference for intelligent driving and rear-wheel steering in comparison to other MPVs, with higher test drive conversion rates [2][12]