点 击 蓝 字 关 注 我 们 本文全文共 2498 字，阅读全文约需 8 分钟 2025年12月全国整体乘用车市场价格指数 i. 本月轿车市场整体优惠幅度较上月增加4,384元，环比增强15.8% ii. 本月A00级别市场优惠增幅较大；其中A00级（14.1%↑）、A0级（4.4%↑）、A级（0.8%↓）、B级 （1.8%↑）、C级（11.6%↑） SUV市场 三、 2025 CAM·各车身形式指数—12月 轿车市场 CAM·12月轿车市场价格变化指数为 -0.76，市场成交价13.25万 一、 2025 CAM·整体价格变化指数—12月 CAM·12月整体市场价格变化指数为 4.84，市场成交价16.62万 i. 本月市场整体成交价较上月上升8,277元，环比提高5.24 % ii. 各细分市场来看，市场成交价均有所提升，其中轿车市场增幅较大；其中轿车市场（8.05%↑）、 SUV市场（1.4%↑）、MPV（3.38%↑） 二、 2025 CAM·整体优惠变化指数—12月 CAM·12月整体市场优惠变化指数为 0.45，市场优惠幅度2.85万 i. 本月市场整体优惠幅度较上月增加2,775元，环比增强1 ...

小鹏汽车官方微博宣布，2025年12月，小鹏X9累计交付5424台，同比增长289.1%，环比增长67.7%，刷 新单月历史交付纪录。 责任编辑：王翔 小鹏汽车官方微博宣布，2025年12月，小鹏X9累计交付5424台，同比增长289.1%，环比增长67.7%，刷 新单月历史交付纪录。 据悉，这一数据创下12月份高端MPV个人用户交付量第一、12月印尼纯电MPV销量冠军以及2025年下 半年香港MPV销量冠军。 据悉，这一数据创下12月份高端MPV个人用户交付量第一、12月印尼纯电MPV销量冠军以及2025年下 半年香港MPV销量冠军。 责任编辑：王翔 ...

Core Viewpoint - The article discusses the recent milestones achieved by Chinese electric vehicle manufacturers NIO, Xpeng, and Leap Motor, highlighting their growth and strategic directions in the evolving automotive market, particularly in the context of the 2026 automotive landscape [3][5][8]. Group 1: Milestones and Achievements - NIO reached a significant milestone of producing 1 million vehicles on January 6, 2026, marking a critical point in its growth trajectory [8][12]. - Xpeng and Leap Motor also achieved the 1 million vehicle production mark in late 2025, with Xpeng hitting this milestone on November 21, 2025, and Leap Motor on September 25, 2025 [11][12]. - The time taken for each company to reach 1 million vehicles varied, with NIO taking approximately 7 years and 8 months, while Leap Motor achieved it in about 6 years [12]. Group 2: Strategic Directions - NIO's focus for 2026 includes launching larger, high-margin vehicles, with a goal of achieving profitability [13][27]. - Xpeng is expanding its range of extended-range vehicles, with plans for multiple new models, indicating a shift in strategy to meet market demands [15][30]. - Leap Motor aims for aggressive growth, setting a sales target of 1 million vehicles for 2026 and aspiring to reach an annual sales volume of over 4 million vehicles in the next decade [32]. Group 3: Market Context and Competition - The article notes that the competition among the new energy vehicle manufacturers has intensified, with each company striving to establish a strong market presence [7][19]. - Leap Motor emerged as the top seller among new energy vehicle manufacturers in 2025, delivering 596,555 vehicles, a 103% increase year-on-year [19][21]. - Xpeng and NIO also reported significant growth, with Xpeng delivering 429,445 vehicles (up 126%) and NIO delivering 326,028 vehicles (up 46.9%) [21]. Group 4: Future Outlook - Industry leaders express cautious optimism for 2026, with NIO's management indicating a focus on steady growth rather than ambitious targets [27][28]. - Xpeng's CEO emphasizes the importance of maintaining a balanced approach while capitalizing on global market opportunities [30]. - Leap Motor's CEO envisions a future where multiple Chinese manufacturers achieve significant sales volumes, potentially capturing a large share of the global automotive market [32].

Group 1 - Xiaopeng Motors has set a sales target of 550,000 to 600,000 units for 2026, representing a growth of approximately 28.1% to 39.7% compared to 429,400 units in 2025, requiring an average monthly delivery of over 45,800 to 50,000 units [2] - The company plans to launch seven new models with super-range configurations in 2026, including three super-range products and four new dual-energy models, with a focus on SUVs [2] - Xiaopeng's new models will emphasize upgrades in chips and AI software capabilities, with AI being highlighted as more valuable than traditional performance upgrades [3] Group 2 - The sales growth in 2025 was significantly supported by the low-priced pure electric model Mona M03, which contributed nearly a quarter of total sales, and Xiaopeng plans to enhance its product line in the mid-to-low-end market with new models [4] - The introduction of super-range versions allows Xiaopeng to lower vehicle prices, as the range extender system is cheaper than batteries, exemplified by the Xiaopeng X9 super-range version priced at 309,800 yuan, which is 50,000 yuan cheaper than the pure electric version [4] - Xiaopeng has locked in over one million units of self-developed chip capacity, transitioning existing models to the Turing chip, which offers higher computing power for intelligent driving applications [7] Group 3 - The competition in the automotive market is expected to intensify in 2026, with Xiaopeng and Leap Motor aiming for a combined sales target of 1.6 million units, indicating a need for market share to be taken from competitors like BYD and Geely [8] - Xiaopeng and Leap Motor must maintain competitive pricing while excelling in key performance indicators, with Xiaopeng focusing on the "smart driving" segment priced between 150,000 to 250,000 yuan [9] - Achieving high sales growth poses challenges in organizational and supply chain management, particularly as crossing the 500,000 sales threshold increases complexity and costs [10]

Core Viewpoint - Xiaopeng Motors has set an ambitious sales target of 550,000 to 600,000 units for 2026, representing a growth of approximately 28.1% to 39.7% from the 429,400 units expected in 2025, necessitating an average monthly delivery of over 45,800 to 50,000 units [4][5]. Group 1: Product Strategy - 2026 will be a pivotal year for Xiaopeng as it plans to launch seven new models featuring "super range extension" capabilities, including three super range products and four new dual-energy models [4]. - The new models include the Xiaopeng G01, a luxury 6-seat SUV, and the G02, a full-size flagship SUV, alongside two new Mona SUV models, D02 and D03 [5]. - Xiaopeng aims to enhance its product lineup in the mid-to-low-end market with the introduction of the Mona M03, which has significantly contributed to sales, accounting for nearly a quarter of total sales [8]. Group 2: Technological Advancements - Xiaopeng is focusing on smart technology, planning to implement its self-developed Turing chip and the second-generation VLA system to differentiate its high-end models [10][13]. - The latest models will transition to Turing chips, with the Max version featuring a single Turing chip with 720 TOPS of computing power, while the Ultra version will utilize three Turing chips for advanced driving and AI applications [13]. Group 3: Market Competition - The automotive market in 2026 is expected to be highly competitive, with Xiaopeng and Leap Motor targeting a combined sales goal of 1.6 million units, which may come at the expense of competitors like BYD and Geely [15][16]. - Both Xiaopeng and Leap Motor are entering the hybrid vehicle market, with Xiaopeng focusing on the 15-25 million price range, while Leap Motor targets the 10-20 million segment [16]. Group 4: Growth Challenges - Achieving high sales growth poses significant challenges, particularly as crossing the 500,000 sales threshold can complicate supply chain management and organizational coordination [17][18]. - The experience of other companies, such as Ideal, highlights the potential pitfalls of scaling operations rapidly, raising concerns about whether Xiaopeng and Leap Motor can successfully navigate these challenges [18].

Core Viewpoint - Xiaopeng Motors has launched a "Mobile Charging Station" public partner program, aiming to recruit 1,000 owners of the Xiaopeng X9 super extended-range vehicle to assist other electric vehicle owners in need of charging during the Spring Festival travel period [1][4]. Group 1 - The program will run from January 13 to January 30, and successful applicants will receive a free V2V discharge gun worth 500 yuan, a "Guardian Pioneer" exclusive car sticker, and an app honor badge [4]. - Selected vehicle owners are required to display the sticker on their vehicles during their return journey and offer charging support to other electric vehicles in urgent need of power [4]. - The Xiaopeng X9, as the company's first super extended-range MPV, features a large battery and extended-range technology for long endurance, with its V2V discharge capability allowing it to function as a "mobile power bank" in emergency situations [4].

Core Viewpoint - Xiaopeng Motors is preparing for an IPO of its flying car subsidiary, Xiaopeng Huitian, with the aim of entering the capital market and transitioning from concept validation to commercialization in the flying car industry [2][4][12]. Group 1: Industry Context - The flying car sector represents a significant opportunity for growth, with predictions indicating that the eVTOL market could reach 9.5 billion RMB by 2026 and potentially exceed 1 trillion USD by 2030 [8]. - The Chinese electric vehicle market has surpassed a 50% penetration rate, leading to intense competition and price wars among manufacturers [5][6]. - The industry is experiencing a "consumption war," where companies are forced to lower prices and increase vehicle features to maintain market share, resulting in a highly competitive environment [6][7]. Group 2: Company Strategy - Xiaopeng Motors aims to find a new growth avenue by focusing on flying cars, which are seen as a less saturated market compared to traditional automotive sectors [8][12]. - The decision to spin off Xiaopeng Huitian for an independent IPO is a strategic move to leverage higher valuations associated with technology firms rather than traditional automotive metrics [10][11]. - The company has raised over 750 million USD through multiple funding rounds prior to the IPO, indicating strong investor interest in its flying car ambitions [11]. Group 3: Challenges Ahead - Xiaopeng Huitian faces significant regulatory hurdles, particularly in obtaining the necessary airworthiness certifications, which are critical for the commercial operation of flying vehicles [13][14]. - The competition in the flying car market is fierce, with established players like EHang and international companies such as Joby Aviation already making strides in certification and commercialization [16][18]. - The success of Xiaopeng Huitian's IPO and subsequent operations will depend on its ability to secure funding, navigate regulatory challenges, and differentiate itself in a crowded market [20][21].

Core Insights - Leap Motor has achieved significant growth, delivering 597,000 vehicles in 2025, a 103% year-on-year increase, securing its position as the top seller among new energy vehicle manufacturers [1] - The launch of the D series, including the D19 SUV and D99 MPV, marks Leap Motor's entry into the high-end market while maintaining its cost-effective strategy [2] - Leap Motor's strategy emphasizes "technological equality," aiming to provide high-end features at competitive prices, thereby reshaping consumer perceptions of "technological luxury" [2] Product Development - The D19 is priced between 250,000 and 300,000 yuan, offering both range-extended and pure electric options, while the D99 targets the 300,000 yuan MPV market with a large battery and flexible seating [1] - Both models are built on a new D platform that integrates range-extended and pure electric architectures, featuring a compact and efficient integrated electric drive system developed in collaboration with NIO [1][2] Strategic Partnerships - Leap Motor has formed a strategic partnership with China FAW, securing a 3.744 billion yuan investment to enhance its resource base and development capabilities [2] - The company has established a dual-driven strategy with domestic and international partnerships, including collaboration with Stellantis, to support its growth and expansion goals [2] Market Positioning - Leap Motor's stock has seen a 50% increase since the beginning of 2025, reflecting positive market sentiment regarding its business fundamentals [3] - Analysts note that Leap Motor has transitioned from a "cost-effective player" to a "technology integrator," leveraging vertical integration to enhance product quality while maintaining margins [3] Competitive Landscape - The upcoming launch of the D19 and D99 in April 2026 will place Leap Motor in direct competition with established players like BYD and Xiaomi, highlighting the need for strong brand positioning [4] - Leap Motor aims to achieve a sales target of 1 million vehicles by 2026, which will require robust production, distribution, and service capabilities [4] Industry Impact - Leap Motor represents a shift in the automotive industry, moving from a follower to a rule-maker, emphasizing the importance of equitable access to advanced technology [5] - The company's focus on electric, intelligent, and localized manufacturing reflects the resilience and innovative spirit of Chinese manufacturing in the face of global challenges [5]

Group 1 - The core point of the article is the departure of Chen Yonghai, the Vice President of Product Center at XPeng Motors, and the subsequent appointment of Wang Fengying as his temporary replacement, highlighting the leadership changes within the company [1][2] - Chen Yonghai has a long history with the founder He Xiaopeng, having worked with him since 2010 at UC, and his departure comes after nearly four years at XPeng, where he faced challenges with product launches [2] - Wang Fengying, who has over 30 years of experience in the automotive industry, has implemented significant reforms at XPeng, focusing on core products, cost control, and channel optimization, which have positively impacted sales [2] Group 2 - XPeng's best-selling model, the MONA M03, has surpassed cumulative sales of 200,000 units, contributing to the company exceeding its annual sales target of 350,000 units for 2025, achieving a completion rate of 122.7% [3] - Despite the overall sales success, XPeng's December delivery figures fell short of expectations, with only 37,500 units delivered in December and a total of 116,200 units in Q4, below the guidance of 125,000 to 132,000 units [3] - The company is set to launch its second-generation VLA model in Q1 2026, with plans for seven new models featuring advanced configurations, which are expected to significantly expand market reach and sales potential [3] Group 3 - XPeng is currently facing allegations of false advertising related to the reduction of millimeter-wave radar in some models, leading to a collective complaint from over 100 car owners who claim the company misrepresented vehicle specifications [5] - The company has responded to the allegations by stating that the reduction in radar was due to a technical upgrade to a pure visual driving assistance system, asserting that all changes were communicated through official channels [5]

Core Viewpoint - Xiaopeng Motors reported a total vehicle delivery of 37,508 units in December 2025, showing a year-on-year increase of 2.2% and a month-on-month increase of 2.1% [1] - The company achieved a total annual delivery of 429,000 units in 2025, representing a significant year-on-year growth of 125.9% [1] Delivery Performance - In December 2025, Xiaopeng delivered approximately 37,508 vehicles, with a slight increase both year-on-year and month-on-month [1] - The fourth quarter of 2025 saw a total delivery of 116,000 units, marking a year-on-year increase of 27.0% [1] - The newly launched Xiaopeng X9 extended-range model achieved a record monthly delivery of 5,424 units in December, with a month-on-month increase of 68% and a year-on-year increase of 289% [1] Future Outlook - Xiaopeng is set to hold its first new year press conference in 2026 to unveil the 2026 models of Xiaopeng P7+ and Xiaopeng G7, introducing the "one car, dual energy" concept [1] - The company expects to deliver between 125,000 and 132,000 vehicles in Q4 2025, which represents a year-on-year growth of 36.6% to 44.3% [2] - Revenue for Q4 2025 is projected to be between 21.5 billion and 23 billion yuan, reflecting a year-on-year increase of 33.5% to 42.8% [2] Strategic Developments - In 2025, Xiaopeng's overseas market deliveries reached 45,000 units, a year-on-year increase of 96%, with operations established in 60 countries and regions by the end of December 2025 [1] - The company is initiating a localization production project in Malaysia as of December 2025 [1] - The introduction of strong new vehicles and advancements in AI technology are expected to enhance sales cycles and profitability, with a projected revenue of approximately 75.1 billion yuan in 2025 and 112.1 billion yuan in 2026 [2]