Core Insights - The summer of 2023 has seen a significant surge in the popularity of crayfish in Harbin's night economy, with increased sales and innovative dishes driving consumer interest [1][11]. Wholesale Market - Daily trading volume of crayfish has reached approximately 15 tons, up from an average of 10 tons during the summer sales period [2]. - The wholesale price for medium-sized crayfish (4-6 taels) is around 20.5 yuan per jin, which is a slight decrease compared to the same period last year, attracting more buyers [2][9]. Night Market Activity - The night markets are bustling, with crayfish becoming a top choice for late-night snacks, featuring various flavors such as spicy, garlic, and salt [4][5]. - Consumer feedback indicates a growing number of crayfish vendors and a wider variety of flavors, enhancing the dining experience [5]. Innovation in Culinary Offerings - New crayfish dishes have emerged in Harbin's dining scene, including crayfish mixed noodles and crayfish pizza, which are particularly popular among younger consumers [7]. - The expansion of culinary options reflects a shift in consumer preferences towards more diverse and innovative food experiences [7]. Market Dynamics - The increase in crayfish sales is attributed to the expansion of consumption scenarios and the introduction of deep-processed products, providing consumers with more choices [9]. - The decline in wholesale prices, approximately 20% lower than last year, is due to advancements in aquaculture technology and increased production, leading to lower costs for restaurants and more affordable prices for consumers [9][11]. Economic Impact - The thriving crayfish market is indicative of the vibrant summer consumption in Harbin, with crayfish emerging as a key driver of urban consumption [11]. - The ongoing growth of the night economy positions crayfish as a representative social food, suggesting potential for sustained popularity and market expansion in the future [11].