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康养产业热度攀升
Jing Ji Ri Bao· 2025-12-05 22:53
Group 1 - The core viewpoint of the articles highlights the rapid expansion of China's health and wellness market, projected to reach 8 trillion yuan in 2023, with an annual consumer spending growth rate of 9%, and expected to grow to 9.5 trillion yuan by 2025 and nearly 15 trillion yuan by 2030, driven by both policy and demand [1] Group 2 - The aging population is driving the growth of the health and wellness industry, with home care services emerging as a rapidly developing sector. There is a significant demand for professional home care services, with a notable increase in orders for services such as rehabilitation and daily care, reflecting a 120% year-on-year increase in searches for "elderly bathing" and over 85% growth in group purchase orders [2] Group 3 - The health and wellness industry is characterized by strong integration with health, wellness, elderly care, leisure, entertainment, sports, culture, and medical services. This integration leads to a shift from "single-point services" to "platform-based, ecological, and one-stop" services, with traditional Chinese medicine, wellness tourism, and medical wellness being the top three market segments [3] Group 4 - The integrated health and wellness industry not only meets the rigid demands of the elderly for health care and support services but also creates new consumer demands by merging with cultural tourism, finance, and education sectors [4] Group 5 - The booming health and wellness economy provides new opportunities for regional economic transformation and upgrading, with various types of wellness tourism emerging, including medical, ecological, cultural, and sports wellness tourism [5] Group 6 - The development of the health and wellness economy is supported by top-level design, with national policies guiding the industry and local governments actively promoting wellness tourism destinations through supportive policies. However, there are challenges such as a lack of product diversity and insufficient consumer experience that need to be addressed for high-quality development [6]