康养经济

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旅居康养点燃新引擎 十万亿市场迈入黄金期
Huan Qiu Wang· 2025-09-26 02:31
【环球网财经综合报道】在百花森木间开启疗愈之旅,于碧水蓝天下品味养生药茶,"养身"与"养心"兼具的双重 体验,正让旅居康养成为健康消费与休闲娱乐的新风尚,为蓬勃发展的康养经济注入强劲的创新活力。业内专 家指出,在政策支持与市场需求的双重驱动下,中国规模近十万亿元的康养市场正加速迈入黄金发展期,而以 旅居为代表的创新产品,正推动行业形成多元并进的新格局。 导语:从产业结构来看,中医药康养、康养旅游和医疗康养已成为市场的三大支柱,市场份额占比分别为 19%、11%和10%。 市场数据印证了这一趋势的强劲。《中国康养产业消费趋势报告(2025)》显示,2023年我国康养市场规模已 达8万亿元,用户消费年均增长率保持在9%,预计2025年市场规模将保守达到9.5万亿元,到2030年更有望逼近 15万亿元大关。企业端的布局同样火热,天眼查数据显示,全国现存康养经济相关企业超过304万家,仅2025年 以来新增注册企业就达68万余家,同比增长近30%,彰显出市场对这一赛道的坚定信心。 从产业结构来看,中医药康养、康养旅游和医疗康养已成为市场的三大支柱,市场份额占比分别为19%、11%和 10%。国研新经济研究院创始院长朱 ...
新华全媒+|“康养经济”培育消费新热点
Sou Hu Cai Jing· 2025-08-28 12:09
Core Viewpoint - Huangshan City in Anhui Province is leveraging its rich traditional Chinese medicine heritage to develop a "health and wellness tourism" industry, attracting a significant number of visitors this summer [2][4][6]. Group 1: Industry Development - Huangshan is recognized as the birthplace of Xin'an medicine and is combining its deep-rooted traditional Chinese medicine culture with tourism [2][4][6]. - The local government has innovated a new health consumption model through the "Huangshan Xiaozhu" official platform, which serves as a key point for promoting health and wellness tourism [2][4][6]. Group 2: Visitor Engagement - The initiative has successfully matched resources such as unique homestays, intangible cultural heritage courses, food-medicine integration, and traditional Chinese medical treatments with the needs of tourists [2][4][6]. - Over 2.7 million visitors have experienced health and wellness activities in Huangshan this year, indicating a growing trend in health tourism [2][4][6]. Group 3: Economic Impact - The health and wellness tourism sector has become a new consumption hotspot during the summer, contributing positively to the local economy [2][4][6].
陕西商南县:以“四个聚力”绘就高质量发展新图景 奏响“四大名城”建设强音
Huan Qiu Wang· 2025-06-20 05:55
Group 1: Economic Development - The county of Shangnan is focusing on high-quality economic and social development, aligning with the goal of becoming "China's Health and Wellness Capital" and the construction of "Four Famous Cities" [1][2] - The tea industry is prioritized as a leading sector, with a total tea garden area reaching 290,000 acres and standardized tea garden area exceeding 100,000 acres, benefiting over 20,000 households [1][2] - A total of 209 key industrial projects have been established with a total investment of 14 billion yuan, enhancing the county's economic strength [2] Group 2: Tourism Development - Shangnan is enhancing its tourism industry by developing national and provincial tourism resorts, hosting various events, and improving tourist attractions, leading to a continuous increase in visitor numbers and tourism revenue [2][3] - The county has been recognized for its tourism development, being awarded as a strong county for tourism development monitoring in 2024 and as an advanced county for promoting consumption and stabilizing growth [2] Group 3: Health and Wellness Initiatives - The construction of "Health and Wellness Slow City" is progressing, with 31 health villages and 5 boutique homestay clusters established, contributing to the local economy [3] - Shangnan has been recognized as a national-level pilot county for comprehensive forest health and wellness construction, with health and wellness economy becoming a new engine for high-quality development [3]