Core Viewpoint - The company, Guoquan Food (Shanghai) Co., Ltd., reported a significant increase in revenue and net profit in the first half of the year, driven by the growing trend of home cooking among cost-conscious Chinese consumers [2]. Group 1: Financial Performance - The company's revenue rose by 22% year-on-year, from 2.67 billion yuan to 3.24 billion yuan (approximately 450 million USD) [2]. - Net profit surged by 123% year-on-year, reaching 190 million yuan [2]. Group 2: Expansion and Market Strategy - Guoquan Food accelerated the expansion of its home cooking ingredient retail network, focusing on price-sensitive lower-tier markets, with a total of 10,400 stores nationwide by the end of June [2]. - The company is actively exploring overseas market opportunities [2]. Group 3: Operational Efficiency - The company enhanced operational efficiency through increased automation and the establishment of centralized production centers [2]. - A 24-hour unmanned retail model was launched, allowing stores to operate automatically after staff hours, with over 2,000 stores already upgraded [2]. - Plans are in place to establish a production base in Danzhou, Hainan, to further expand regional coverage [2]. Group 4: Online Sales Development - To cater to the younger consumer demographic favoring online shopping, the company developed its online sales channels [2]. - The company's Douyin account matrix achieved over 3.2 billion exposures, leading to a more than 100% year-on-year increase in Douyin sales [2].