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“0公里二手车”再起风云
Hua Er Jie Jian Wen· 2025-07-21 10:59
有极氪方面的人士透露,为确保展示期间的安全,展车虽已投保交强险,但从未开具零售的发票,也未 在任何车管所进行新车注册登记或上牌,其法律属性始终属于未注册的全新商品车。 由于展车通常存在3-5个月的库龄,因此会根据商品车的展示历史或库龄时间进行折扣明示销售。购买 的消费者,同样享有新车首任车主的全部用车权益。 事实上,"0公里二手车"在中国汽车销售历史上由来已久。 业内人士指出,"0公里"二手车通常指行驶里程极短(如1000公里以内),但已在车管所完成首次注册 登记并上牌,从而在法律上转变为'二手车'身份的车辆。华尔街见闻发现,在懂车帝、瓜子二手车、闲 鱼等线上平台,3000-4000家公司在销售"0公里二手车",售价普遍低于商品车指导价数万元,车型几乎 涵盖了绝大部分主流品牌。 对于极氪所提及的展车,还有业界广泛应用的试驾车、体验车,在完成使命之后也会流向市场,很多都 是近乎"0公里二手车"。有行业人士指出,目前头部汽车品牌都拥有几百到上千家的门店,旗下车型亦 有数十款,门店购买展车是刚性需求,显然0公里二手车本身就有不小的规模。 事实上,在新能源汽车行业,对具有展示历史或一定库龄的商品车进行折扣销售是普遍做 ...
极氪否认销售“0公里二手车”:“一口价展车”不是二手车
Nan Fang Du Shi Bao· 2025-07-21 02:24
Group 1 - The core issue in the electric vehicle industry is the emergence of irrational competition methods such as "price wars" and "0-kilometer used cars," which disrupt market order and affect sustainable development [2] - "0-kilometer used cars" refer to vehicles with mileage between 0-1000 kilometers that are registered but sold as used cars, allowing manufacturers to enhance sales data and brand influence [2] - The practice of selling "0-kilometer used cars" is widespread, with reports indicating that thousands of companies are involved in this market, often pricing these vehicles significantly below the manufacturer's suggested retail price [2][9] Group 2 - Zeekr brand recently faced public scrutiny over allegations of selling "0-kilometer used cars," but clarified that the vehicles in question were normal display cars and not classified as "0-kilometer used cars" [3][4] - Zeekr emphasized that their display cars are legally considered new vehicles as they have not been registered or issued retail invoices, and they maintain consumer rights similar to new car buyers [4][7] - The distinction between display cars and "0-kilometer used cars" is legally significant, as registration status is the key factor in defining a used car [7] Group 3 - The phenomenon of "0-kilometer used cars" is seen as a symptom of deeper issues within the automotive industry, reflecting pressures of internal competition and inventory clearance strategies by dealers [10] - The Ministry of Commerce is actively engaging with industry associations and companies to address the "0-kilometer used car" issue and promote healthy development in the used car market [10][11] - Proposed regulations, such as a ban on transferring new cars to used car status within six months of registration, aim to curb the circulation of "0-kilometer used cars" and restore market order [11]