山姆会员商店归属于沃尔玛集团。针对此事，12月9日，沃尔玛中国相关负责人回应南都湾财社记者 称，山姆高度重视食品安全与会员体验。收到相关反馈后，山姆已第一时间联动专业虫害公司开展全链 路核查。 相关负责人表示，山姆一直执行严格的虫害消杀制度。经回溯商品制作、包装、仓库上架、拣货等环节 的巡查记录与仓内监控视频，均未发现虫害痕迹或异常。经了解，该订单地址的取货点位于室外。第三 方专业虫害技术人员赴取货点现场勘察发现，该地点周边有花木丛，为野生虫害提供了栖息条件，且现 场发现相关活动痕迹。 沃尔玛指出，综合商品制作、储运环节的虫害检查结果和第三方虫害技术人员鉴定结果，初步判断商品 系在取货点放置期间，被周边虫害偶然侵入所致。 日前，有深圳消费者投诉在山姆会员商店购买的麻薯中发现活老鼠，此事引发关注。 南都此前报道，12月8日，有消费者投诉称，他使用山姆快递配送服务"极速达"在深圳山姆龙华店购买 的麻薯中发现有活老鼠。12月9日，深圳市市场监管局回应南都湾财社记者称，该局执法人员正在核查 此事。 该消费者发布的图片显示，一盒山姆麻薯中有一只老鼠，该盒麻薯售价29.8元，有部分麻薯表面出现凹 陷。 "目前，我们已与消 ...

中新网12月9日电 有媒体报道称，12月8日，有消费者投诉称，他使用山姆快递配送服务"极速达"在深圳山姆龙华店购买的麻薯中发现有活老鼠，此事迅速 引发热议。 公开信息显示，山姆会员商店是沃尔玛旗下的会员制商店。沃尔玛中国官网显示，在中国，第一家山姆会员商店于1996年8月12日落户深圳。目前，山姆已 在中国众多城市开设了50多家门店。(完) （文章来源：中国新闻网） 图自山姆会员商店APP 12月9日下午，记者向山姆会员商店客服询问此事，客服表示，感谢关注和反馈，会反馈到相关部门。 该消费者发布的图片显示，一盒山姆麻薯中有一只老鼠，有部分麻薯表面出现凹陷。 ...

Core Insights - The article highlights the unprecedented challenges faced by the once-dominant bakery brand, Tao Li Bread, indicating a significant decline in its market position and financial performance [1][11][10]. Financial Performance - In Q1 2025, Tao Li Bread reported a revenue drop of 14.2% year-on-year to 1.201 billion yuan, with net profit plummeting by 27.07% to 84.04 million yuan, marking the worst quarterly performance since its listing [2][3]. - From 2021 to 2024, the company's revenue growth rate fell from 6.24% to -9.93%, and net profit has been declining for four consecutive years [3][12]. Market Dynamics - The traditional packaged bread market is experiencing a "mid-life crisis," with Tao Li's struggles reflecting broader industry challenges, including competition from fresh-baked goods and convenience store offerings [10][8]. - The market is becoming increasingly fragmented, with new brands like A1 Snack Research Institute and Xiao Bai Xin Li Ruan gaining traction, while established brands like Dali and Man Ke Dun are facing significant setbacks [26][19][4]. Competitive Landscape - The competitive landscape is shifting, with convenience stores and new entrants offering fresh products that appeal to consumers, thereby eroding the market share of traditional brands like Tao Li [8][36]. - Tao Li's reliance on traditional supermarket channels is becoming a liability, as evidenced by a net loss of 144 distributors in 2024, highlighting the need for adaptation to new market realities [15][14]. Consumer Preferences - Consumer perceptions are changing, with a growing acceptance of medium and long-shelf-life products, challenging the traditional notion that "short shelf-life equals freshness" [27][20]. - New brands are leveraging innovative marketing and product differentiation to capture market share, while traditional brands struggle with product innovation and adaptation [30][29]. Industry Trends - The industry is witnessing a shift from industrialized production to scenario-based competition, necessitating traditional brands to rethink their strategies to survive [10][39]. - The rise of self-branded products in convenience stores and supermarkets is further intensifying competition, as these products often offer better pricing and perceived value [32][34]. Future Directions - The article suggests that the future of the packaged bread industry lies in exploring new consumer scenarios and adapting to changing market dynamics, rather than relying solely on traditional distribution channels [46][51]. - Brands are encouraged to innovate in product offerings and marketing strategies to better align with consumer needs and preferences in a rapidly evolving market [47][50].