文旅消费是提升生活品质的有效途径，更是拉动经济增长的重要引擎。今年"五一"期间，文旅市场亮点 频现，呈现出多样化、个性化特征：长线游热度飙升，山西繁峙千年壁画探秘、云南腾冲雨林徒步等特 色玩法备受青睐；"小城游"持续火爆，海南文昌的椰风海韵、新疆喀什的异域风情；跨境游双向升温， 入境游便利化与离境退税政策，推动来华购物成新趋势。文旅消费的持续升温，为消费者带来多元体 验，更催生出众多消费热点。 刚刚过去的"五一"假期，"流动的中国"活力再现。从北国边陲到江南水乡，从传统古城到新兴小镇，游 客们用脚步丈量大好河山。各地纷纷推出消费新场景、新产品、新体验，并出台惠民举措，推动文旅市 场热度节节攀升。 还要看到，"五一"假期中，不少地方也暴露出一些问题。比如，部分文旅IP虽然热度较高，但影响力和 传播力仍显不足；不少地方文旅开发陷入同质化困境，建筑群似古非古、小商品千篇一律，容易造成游 客审美疲劳。面对挑战，要精准把握新兴文旅需求，丰富供给内容，突出自身特色。完善旅游公共设 施，提升景区服务水平，优化消费环境，让文旅消费持续焕发生机。 （中国经济网供稿） （文章来源：经济日报） 从需求侧看，公众休闲需求显著增长。以 ...

Group 1 - The core viewpoint of the articles highlights the resurgence of the tourism and cultural consumption market in China during the "May Day" holiday, showcasing diverse and personalized travel experiences that drive economic growth [1][2][3] - The demand side shows a significant increase in public leisure needs, with China's GDP per capita exceeding $13,000 in 2024, leading to a faster release of service consumption demand [2] - The supply side is characterized by innovative offerings that stimulate market vitality, with various regions developing unique consumption scenarios to meet diverse tourist needs [2] Group 2 - The "May Day" holiday serves as an important window to observe China's social and economic vitality, reflecting strong resilience and potential in the tourism market [3] - Challenges such as insufficient influence and homogenization in some cultural tourism IPs have been identified, indicating a need for improvement in quality and uniqueness [3] - Future strategies should focus on understanding emerging tourism demands, enhancing service quality, and optimizing the consumption environment to sustain the vitality of cultural tourism [3]