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年轻人Chill,中老年人更怀旧| SAE逛吃指数之“老街”八方客
Jing Ji Guan Cha Bao· 2025-05-23 10:18
Core Insights - The report titled "SAE Shopping Index: Old Streets and Diverse Visitors" highlights the popularity of historical cultural streets among different age groups, with a notable preference for younger visitors in certain areas [1][2]. Group 1: Young Visitors' Preferences - Changsha's Taiping Street ranks first among young tourists, showcasing a vibrant mix of traditional shops and modern attractions, contributing to its appeal [1]. - Wuhan's Tanhualin ranks second for young visitors, offering scenic views and unique experiences such as a vintage train ride and local craft activities [2]. - The trend indicates that younger tourists are drawn to streets that blend cultural heritage with contemporary experiences, enhancing their leisure time [1][2]. Group 2: Middle-Aged and Older Visitors' Preferences - Middle-aged and older tourists favor Taizhou's Zhongshan Road, which offers a tranquil atmosphere and historical architecture, reflecting a preference for nostalgia and cultural depth [2]. - Huanggang's Dongpo Chibi, linked to the famous poet Su Dongpo, attracts older visitors interested in cultural history and literary heritage [3]. - These older streets, often located in less populated areas, provide a serene experience that contrasts with the commercialized environments of larger cities [3].
大市场 大活力丨600年历史的老街 如何圈粉年轻人?一起“种草”
Yang Shi Xin Wen Ke Hu Duan· 2025-05-05 05:20
Group 1 - The article highlights the popularity of the historical street, Tanhualin, in Wuhan, which has seen a significant increase in foot traffic during the May Day holiday, with daily visitor numbers exceeding 50,000, a multiple increase compared to regular days, primarily driven by young people [1][3][10] - Tanhualin features unique architecture built into the mountains, providing a scenic exploration experience, and includes a distinctive mountaintop train that enhances the visitor experience [3][5] - The area hosts a vibrant market with cultural and culinary offerings, including traditional crafts and local delicacies, which have contributed to increased consumer activity [6][8] Group 2 - The preservation and renovation efforts since 2005 have transformed Tanhualin into a cultural landmark, maintaining its historical essence while integrating modern attractions such as museums and art centers [10][12] - The "Cultural Tourism +" trend is emerging as a new growth point for consumption, with a 160% year-on-year increase in search interest for travel during the May Day holiday, indicating a robust recovery in the tourism sector [14] - Various regions are leveraging cultural events and festivals to boost tourism, with examples like the music festival in Changzhou attracting over 130,000 attendees, showcasing the synergy between cultural events and local tourism [16][18]