Cost Control Measures - The company's operating costs in 2024 decreased by 4.5% year-on-year, with a gross profit margin increase of 0.8 percentage points [3] - Management expenses fell by 5.4% year-on-year due to effective cost control measures, including centralized procurement and energy savings [3] - The company aims to enhance asset utilization efficiency and reduce operational risks through improved monitoring and a performance-based assessment system [3] Product Development and Marketing Strategies - The company is focusing on three main areas to optimize the sales system for Emei Snow Bud tea: developing new products like cold brew tea, increasing franchise development, and creating gift products [4] - A global marketing plan is in place to promote inbound tourism, including initiatives in Hong Kong and Thailand, and leveraging favorable policies to attract more international visitors [4] - The company plans to deepen its presence in the cultural tourism market by developing projects that enhance visitor experience across various tourism elements [5] Marketing Initiatives - The marketing strategy includes an integrated approach to promote Emei tourism products, enhancing market competitiveness through packaging, events, and brand promotion [5] - The company is utilizing new media platforms to engage younger audiences, with a focus on interactive marketing and leveraging events to boost brand visibility [6] - The official WeChat platform for Emei Mountain has surpassed 1.5 million followers, indicating a strong online presence for future marketing efforts [6] Low-altitude Economy Exploration - The company is exploring the low-altitude economy and drone applications to enhance visitor experience and operational efficiency [6] - Low-altitude economy is viewed as a new growth point, with plans to develop this sector based on market demand and thorough analysis [6]