Core Viewpoint - Suning.com is launching a large-scale kitchen appliance promotion event, aiming to accelerate the adoption of new quality home appliances through increased product offerings, subsidies, and services [1][3]. Group 1: Promotion and Subsidies - Consumers can enjoy comprehensive subsidies exceeding 50% when replacing old appliances with new ones, including dishwashers and water purifiers, during the promotion [3]. - The range of government subsidies for appliance replacements has expanded from 8 categories to 12, with significant sales growth reported for dishwashers and water purifiers, exceeding 50% year-on-year in Q1 [3][5]. - Suning.com is collaborating with major brands to enhance the supply and promotion of trend-setting appliances, ensuring competitive pricing and resource allocation [5][8]. Group 2: Product Offerings and Experience - The event will feature over 50 new product launches and more than 100 popular new appliances at historically low prices, with dishwashers starting as low as 3,199 yuan [3][5]. - Suning.com is introducing a comprehensive service system covering pre-sale, in-sale, and post-sale experiences, including free cabinet renovations and a 365-day water purification service [5][8]. - The company is also enhancing in-store experiences by upgrading over 200 stores in key cities, incorporating various experiential zones for consumers [7][8]. Group 3: Market Trends and Future Plans - The promotion aims to shift new quality home appliances from being a "new trend" to a "new necessity" in Chinese households [3][5]. - Suning.com is committed to continuous exploration of family scenarios, indicating a long-term strategy to meet consumer demands for better living experiences [7][8]. - The "Ten Thousand People Empty the Streets for Home Appliances" event has been a longstanding industry initiative, now integrated into the 618 promotion to provide consumers with cutting-edge products and services [8].