"带孩子吃完火锅，羽绒服一股味儿，真不知道怎么处理。不洗，有味道，洗吧，才穿了几天。"在南京 新街口Suning Max"衣物护理体验区"，李女士将两件羽绒服交给工作人员，半小时后，她拿到了羽绒 服，异味消散、羽绒也更蓬松了。李女士很惊讶，"才知道这叫'空气洗'，很方便，家里的洗衣机也该 换了"，她当场下单了一台带"空气洗"功能的洗衣机。 在苏宁易购门店，体验正成为消费者接触新质家电的重要入口。像李女士这样，因体验而"种草"的消费 者越来越多。2025年起，苏宁易购门店推出"Friend衣物护理体验区"，通过免费专业护理，让消费者在 解决羽绒去味、羊毛缩水等实际问题的过程中，直观感受AI面料识别、分区洗、热泵烘干等新功能。 "原来是我对洗衣机功能'开发'不足！"在上海五角场Suning Max店，岳先生听了管家的全面讲解和演 示，才知道家里的洗衣机也有羊毛绿标和"轻柔洗"模式，可以防止羊毛衫缩水变形。同时，他看中了一 套有紫外线除菌功能的洗烘组合，打算趁着"年货节"和"以旧换新"补贴给父母也换上新款。"现在有'国 补'，还有厂家和苏宁的叠加优惠，算下来很划算。" 从"被动更换"到"主动升级"，线下体验正悄然改 ...

Core Insights - The 618 mid-year shopping festival is experiencing a surge in the home appliance and 3C market, driven by policy benefits and promotional activities [1][3][5] - Suning.com is implementing extensive discounts and promotional strategies to enhance consumer engagement and drive sales during this peak shopping period [1][5] Group 1: Promotional Strategies - Suning.com is launching various promotional activities, including significant discounts, live streaming events, and exclusive coupons to attract consumers [1][3] - The company is offering substantial discounts on flagship products, such as AI smart air conditioners and large-capacity refrigerators, to encourage consumer upgrades [3][5] - The promotional efforts include a combination of in-store and online activities, with discounts reaching up to 50% [5][6] Group 2: Targeted Consumer Segments - The timing of the 618 festival coincides with the college entrance examination season, prompting Suning.com to introduce special subsidies for students, including discounts on mobile phones and laptops [7] - Exclusive offers for students include up to 5000 yuan in subsidies for bundled purchases and additional discounts for presenting examination credentials [7] Group 3: Product Innovation and Market Trends - Home appliance brands are accelerating the launch of innovative products, focusing on smart and trendy appliances to meet evolving consumer demands [3][6] - Suning.com aims to leverage the 618 festival to promote technological and product innovations, enhancing consumer satisfaction through better pricing and service [6]

Core Viewpoint - Suning.com is launching a large-scale kitchen appliance promotion event, aiming to accelerate the adoption of new quality home appliances through increased product offerings, subsidies, and services [1][3]. Group 1: Promotion and Subsidies - Consumers can enjoy comprehensive subsidies exceeding 50% when replacing old appliances with new ones, including dishwashers and water purifiers, during the promotion [3]. - The range of government subsidies for appliance replacements has expanded from 8 categories to 12, with significant sales growth reported for dishwashers and water purifiers, exceeding 50% year-on-year in Q1 [3][5]. - Suning.com is collaborating with major brands to enhance the supply and promotion of trend-setting appliances, ensuring competitive pricing and resource allocation [5][8]. Group 2: Product Offerings and Experience - The event will feature over 50 new product launches and more than 100 popular new appliances at historically low prices, with dishwashers starting as low as 3,199 yuan [3][5]. - Suning.com is introducing a comprehensive service system covering pre-sale, in-sale, and post-sale experiences, including free cabinet renovations and a 365-day water purification service [5][8]. - The company is also enhancing in-store experiences by upgrading over 200 stores in key cities, incorporating various experiential zones for consumers [7][8]. Group 3: Market Trends and Future Plans - The promotion aims to shift new quality home appliances from being a "new trend" to a "new necessity" in Chinese households [3][5]. - Suning.com is committed to continuous exploration of family scenarios, indicating a long-term strategy to meet consumer demands for better living experiences [7][8]. - The "Ten Thousand People Empty the Streets for Home Appliances" event has been a longstanding industry initiative, now integrated into the 618 promotion to provide consumers with cutting-edge products and services [8].