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厨房小家电线上销售渠道抖音电商占比约25%
Qian Zhan Wang· 2025-10-11 01:28
行业主要上市公司:(002032)、(002242)、(002959)、(000333)、(603868)、(603486) 厨房小家电产品类型 厨房小家电是围绕厨房烹饪、食物处理、清洁等场景设计的小型电器,产品类型丰富多样,常见的主要 有以下几类: 厨房小家电线上销售额规模 从厨房小家电行业线上零售额情况来看,2016-2024年厨房小家电线上零售额整体呈现增长趋势,2020 年以来厨房小家电线上零售额呈现波动态势,主要是受疫情对经济的影响所致。2024年中国厨房小家电 线上零售额约为478亿元,同比增长1.7%。2025年第一季度,厨房小家电线上零售额约为128亿元。 本文核心内容:中国厨房小家电行业线上销售额;中国厨房小家电行业线下销售额; 从厨房小家电行业线下零售额情况来看,2016-2024年厨房小家电线上零售额整体呈现下降趋势,2020 年以来,由于新冠疫情带来的购物方式的转变,厨房小家电线下零售额持续低迷,2024年中国厨房小家 电线下零售额约为130亿元。2025年第一季度,厨房小家电线下零售额仅24亿元。 渠道销售占比情况 从线上及线下各类型渠道销售情况来看,线上渠道中,专业电商仍然是厨房小 ...
星徽股份跌1.43%,成交额4.47亿元,今日主力净流入-3102.27万
Xin Lang Cai Jing· 2025-10-10 07:33
来源:新浪证券-红岸工作室 10月10日,星徽股份跌1.43%,成交额4.47亿元,换手率15.21%,总市值37.86亿元。 异动分析 无线耳机+跨境电商+人民币贬值受益+家用电器+消费电子概念 1、2019年11月18日公司在互动平台称:公司音频产品的主要品牌是TaoTronics,TWS技术现已普遍应 用于公司蓝牙耳机产品,年销售额达数千万美金 2、2024年4月16日互动易:公司跨境电商业务板块在售的产品包含小家电品类,产品有香薰机、咖啡 机、空气炸锅、奶泡机等,主要在海外销售。 3、根据2024年年报,公司海外营收占比为67.99%,受益于人民币贬值。 今日主力净流入-3102.27万,占比0.07%,行业排名17/18,该股当前无连续增减仓现象,主力趋势不明 显;所属行业主力净流入-1.65亿,当前无连续增减仓现象,主力趋势不明显。 区间今日近3日近5日近10日近20日主力净流入-3102.27万7120.00万8187.29万9577.22万7703.76万 主力持仓 主力没有控盘,筹码分布非常分散,主力成交额1.95亿,占总成交额的9.84%。 技术面:筹码平均交易成本为6.93元 该股筹码平 ...
“双节”期间数据显示消费市场增势较好
Zhong Guo Zheng Quan Bao· 2025-10-10 06:11
SHMET 网讯:国庆中秋假期,全国国内出游8.88亿人次,全国消费相关行业日均销售收入同比增 长4.5%…… 国家税务总局等有关部门公布的最新数据显示,国庆中秋假期消费市场增势较好;数码产品、汽车 消费增长较快,旅游、文化艺术体育服务需求强劲,食品及保健品消费平稳增长。专家认为,在多元需 求和优质供给双重驱动下,国庆中秋假期的消费市场展现出强劲活力。随着更多扩内需相关政策的落 地,消费潜力有望持续释放,为经济高质量发展不断注入动能。 商品消费结构优化 "今年的国庆中秋假期,我回老家和家人团聚。我给爸妈买了新手机,中秋赏月时拍的照片效果真 不错。"在北京工作的田先生说。 国家税务总局最新发布的增值税发票数据显示,国庆中秋假期,数码产品、汽车、金银珠宝等商品 消费快速增长。手机等通讯器材销售收入同比增长18.8%,汽车销售收入同比增长12.6%,黄金价格上 升带动珠宝首饰销售收入同比增长41.1%。 这幅自驾赏秋图景,是国庆中秋假期期间"流动的中国"的缩影。交通运输部数据显示,10月1日至8 日,累计全社会跨区域人员流动量约24.32亿人次,创历史同期新高。 深度体验成为游客心之所向。国庆中秋假期期间,在美团旅 ...
消费市场增势较好
Zhong Guo Zheng Quan Bao· 2025-10-09 20:52
● 本报记者 熊彦莎 国庆中秋假期,全国国内出游8.88亿人次,全国消费相关行业日均销售收入同比增长4.5%…… 国家税务总局等有关部门公布的最新数据显示,国庆中秋假期消费市场增势较好;数码产品、汽车消费 增长较快,旅游、文化艺术体育服务需求强劲,食品及保健品消费平稳增长。专家认为,在多元需求和 优质供给双重驱动下,国庆中秋假期的消费市场展现出强劲活力。随着更多扩内需相关政策的落地,消 费潜力有望持续释放,为经济高质量发展不断注入动能。 商品消费结构优化 "今年的国庆中秋假期,我回老家和家人团聚。我给爸妈买了新手机,中秋赏月时拍的照片效果真不 错。"在北京工作的田先生说。 国家税务总局最新发布的增值税发票数据显示,国庆中秋假期,数码产品、汽车、金银珠宝等商品消费 快速增长。手机等通讯器材销售收入同比增长18.8%,汽车销售收入同比增长12.6%,黄金价格上升带 动珠宝首饰销售收入同比增长41.1%。 "国庆中秋假期商品消费绿色智能导向鲜明,数码产品因以旧换新补贴销量攀升。升级类消费表现突 出,适老化改造产品、高端家电等受青睐。场景融合加速,线上直播间下单与线下即时配送结合,提升 购物体验。"苏商银行特约研究员 ...
北京重点商圈假期迎客5966.8万人次
Bei Jing Shang Bao· 2025-10-08 15:41
Group 1: Consumer Market Performance - During the National Day and Mid-Autumn Festival holiday, Beijing's consumer market showed strong resilience and vitality, with sales reaching 9.51 billion yuan across monitored sectors including department stores, supermarkets, and restaurants [1] - The total foot traffic in 60 key commercial districts reached 59.668 million, marking a year-on-year increase of 13.9% [1] - New projects launched before the holiday became popular destinations for consumers, while traditional shopping areas remained the first stop for tourists visiting Beijing [1] Group 2: Event-Driven Consumption - Various events during the holiday, such as the WTT China Grand Slam and China Open, significantly boosted consumption, with foot traffic in the Xicheng and Beiyuan commercial districts increasing by 110% and 5.9% respectively [1] - Activities like the "Event Ticket Benefits Season" in Shijingshan District offered discounts at over 200 merchants, enhancing consumer engagement [1] - The "Open Live Second Venue" collaborated with multiple locations to create immersive experiences, linking over 100 brands and stimulating regional consumption [1] Group 3: Night Economy Growth - The "Night Tour Beijing" initiative saw nighttime foot traffic in key commercial districts reach 28.116 million, a year-on-year increase of 23.3% [2] - Notable increases in nighttime foot traffic were observed in Chaoyang District, with the "International Light Consumption Season" and water performances contributing to a 39.1% increase in foot traffic [2] - Events combining music and market experiences effectively attracted visitors and stimulated nighttime consumption [2] Group 4: New Store Openings and Consumer Engagement - The opening of new stores during the holiday period led to significant increases in foot traffic, with the Doujing and Chaoyang Qing commercial districts seeing increases of 37% and 18.1% respectively [3] - The Chaoyang Joy City reported a 27% increase in foot traffic, driven by the launch of over 10 new stores and unique exhibitions [3] - The introduction of themed tourism routes and activities catered to diverse consumer needs, enhancing the holiday shopping experience [3] Group 5: E-commerce and Offline Integration - E-commerce platforms experienced a surge in offline business during the holiday, with some platforms reporting over 5 million customers visiting their stores [5] - Sales of mooncakes and other festive products saw significant increases, with JD's mooncake sales growing over 300% compared to the previous month [5] - The demand for home appliances also surged, with sales of projectors, coffee machines, and gaming consoles increasing by 245%, 181%, and 292% respectively [6]
苏宁易购国庆消费洞察:品质、智能、健康、场景化趋势凸显
Zheng Quan Shi Bao Wang· 2025-10-08 14:03
国庆中秋"双节"叠加,不少消费者趁着超长假期买家电、焕新家。抢抓消费旺季,苏宁易购国庆期间加 码家电"超级补"让利优惠,为双节消费市场再添一把火。苏宁易购国庆全程消费数据显示,Suning Max 店销售同比增长61%,万元以上家电销售同比增长73%,品质化、健康化、智能化、场景化趋势凸显。 从消费客群来看,新生代和银发客群涌入苏宁门店,成为线下销售增长新引擎。同时,县域家电消费加 速提档升级,洗碗机、净饮机、烘干机成最受欢迎的家电"新三大件"。 苏宁易购门店平台事业部负责人表示,国庆假期家电消费市场结构性升级趋势凸显,从"生活刚 需"到"新智体验",消费者普遍愿意为更舒适的健康空气、更精细的食材管理、更便捷的衣物护理、更 沉浸的视听体验和更智能的厨房生活买单。国庆家电"超级补"加持下,更多主打智能健康、场景融合的 新趋势家电以普惠价格走进千家万户。 "这款冰箱太智能了,它能够根据食材新鲜度自动调整保鲜模式,还能通过手机提醒我购买即将用完的 食材。"趁着国庆假期,北京市民刘先生为家里添置了一台最新款的智能冰箱。北京中塔苏宁易购Max 店副店长马野表示,国庆假期门店智能家电销售占比超60%,交互式的家电产品市场 ...
超500万人次打卡、客流增3倍 电商“双节”线下消费爆发
Bei Jing Shang Bao· 2025-10-08 10:21
北京超级转转门店客流也增幅明显,10月1日客流量,较前一周日均客流量增长270%,日均订单量增长 165%,服饰、音响、耳机成门店热卖前三的商品。 不仅如此,电商平台还借助地图工具为本地生活业务服务。今年国庆节,高德"扫街榜"服务用户数超过 4亿人,本地生活餐饮行业订单量同比增长150%,"烟火小店"客流整体增长达300%。成都、重庆和广州 进入"长假美食吸引力城市榜TOP10"前三名。 据了解,"双节"前夕,为招揽商家入驻,高德宣布为全国所有餐饮商家免一年入驻费,并提供一系列数 字化支持服务,9月23日当天吸引入驻商家量环比增长631%。 国庆出游消费也刺激着景区附近的快递网点业务增长。在江西南昌的滕王阁景区附近,中通快递南昌十 一部快递员袁鹏负责周边商户的收派工作。据了解,由于不少游客在夜游滕王阁时会购买纪念品,商户 国庆中秋"双节"迎来出游聚会高峰,电商线下场景升温迅猛。10月8日,北京商报记者从多家平台了解 到,电商线下业务在"双节"期间订单攀升,部分电商平台门店累计接待顾客超500万人次,将线上流量 转化为线下客流。与此同时,快递网点也被节日出游带动,一些景区附近的快递员日均揽件量能达400 件。 ...
从10元到100万:一场企业家间的“礼物交换”游戏
吴晓波频道· 2025-10-07 00:29
点击上图▲立即收听 编者按:每年10月,编辑部的一个例行功课就是等待胡润老师团队发布一年一度的胡 润中国百富榜,希望以企业家们的财富变迁和排名动向,透视这一年的经济变化。不 过今年,我们留意到,胡润老师除了"替国人数钱"之外,还与这些企业家们进行了一 场"小互动"——礼物交换。这次互动开启了百富榜外一条"副本",我们简单记录了 其中的过程和由此产生的化学反应。 " 每一次交换都会成为下一次的筹码和新闻。 这如同游戏关卡,其设定天然具有戏剧性和挑战性,而这正是它吸引眼球,自带流量的地方。 " 文 / 巴九灵(微信公众号:吴晓波频道) "10元"起步 那个因为制作中国富豪榜单而出名的胡润,最近带着一群中国富豪,玩了个吸引人的小游戏。 游戏规则很简单: 胡润从一个10元的手机支架开始,用收到的礼物依次和下一位企业家交换。当最终拿到价值100万元的礼物时,他就将其拍 卖,所得款项用于慈善。 前几站的交换很顺利。 胡润第一站拜访了盛大网络联合创始人、陈天桥的弟弟陈大年。胡润用10元手机支架换取了陈大年的小机器人摆设。 第二站,胡润用机器人摆设跟均瑶集团的王均豪交换了一把古琴。王均豪说,这把琴可以直接完成百万元的礼物目标 ...
比依股份股价涨5.29%,大成基金旗下1只基金位居十大流通股东,持有75.41万股浮盈赚取85.97万元
Xin Lang Cai Jing· 2025-09-29 03:53
Group 1 - The core viewpoint of the news is that Biyi Co., Ltd. has seen a stock price increase of 5.29%, reaching 22.68 CNY per share, with a total market capitalization of 4.263 billion CNY as of the report date [1] - Biyi Co., Ltd. is primarily engaged in the design, manufacturing, and sales of household kitchen appliances, with major revenue contributions from air fryers and ovens (85.12%), coffee machines and others (9.43%), deep fryers (4.43%), and environmental appliances (1.03%) [1] - The company was established on March 20, 2001, and went public on February 18, 2022, indicating a relatively recent entry into the public market [1] Group 2 - Among the top circulating shareholders of Biyi Co., Ltd., a fund under Dacheng Fund has entered the top ten, holding 754,100 shares, which is 0.4% of the circulating shares [2] - The Dacheng CSI 360 Internet + Index A fund has achieved a year-to-date return of 33.64% and a one-year return of 77.27%, ranking 1455 out of 4220 and 731 out of 3835 respectively in its category [2] - The fund manager, Xia Gao, has a tenure of over 10 years, with the fund's total asset size at 2.26 billion CNY and a best return of 215.19% during his management period [3]
星徽股份涨7.23%,成交额3.02亿元,后市是否有机会?
Xin Lang Cai Jing· 2025-09-26 07:34
Core Viewpoint - The stock of Guangdong Xinghui Precision Manufacturing Co., Ltd. has seen a significant increase of 7.23% on September 26, with a trading volume of 302 million yuan and a market capitalization of 2.784 billion yuan [1] Group 1: Company Overview - Guangdong Xinghui Precision Manufacturing Co., Ltd. specializes in the research, production, and sales of precision metal connectors and its own brand of smart home appliances, computer and mobile peripherals, power supplies, and furniture-related consumer electronics [3][7] - The company's main products include slides, hinges, pull baskets, sinks, faucets, and smart home appliances [3] - As of June 30, the company had 27,100 shareholders, an increase of 8% from the previous period, with an average of 13,104 circulating shares per person, a decrease of 7.4% [7] Group 2: Financial Performance - In the first half of 2025, the company achieved operating revenue of 726 million yuan, a year-on-year decrease of 9.38%, and a net profit attributable to the parent company of -10.137 million yuan, a year-on-year decrease of 208.43% [7] - The company's smart home appliance sales revenue reached 240 million yuan in the 2022 semi-annual report, accounting for 37.14% of the e-commerce business revenue [3] - The company has cumulatively distributed dividends of 71.1607 million yuan since its A-share listing, with no dividends distributed in the last three years [8] Group 3: Market Position and Trends - The company's cross-border e-commerce business includes small household appliances such as aroma machines, coffee machines, air fryers, and milk frothers, primarily sold overseas [2] - The company's overseas revenue accounted for 67.99%, benefiting from the depreciation of the RMB [3] - The main business revenue composition includes slides (71.62%), smart home appliances (16.77%), power supplies (8.01%), and others (3.60%) [7] Group 4: Technical Analysis - The average trading cost of the stock is 5.70 yuan, with recent accumulation activity noted, although the strength of this accumulation is weak [6] - The current stock price is near a support level of 6.06 yuan, and if this support level is breached, it may trigger a downward trend [6]