Core Insights - The article highlights the successful launch of the art exhibition "Light, Transparency, Reflection" by renowned artist Yayoi Kusama in Chengdu, which has become a social media sensation and a new landmark in the city [1][2] - The event is orchestrated by Jingji Zhino (000048), a company traditionally known for pig farming and real estate, showcasing its capability to operate high-profile international IPs [2][3] Company Strategy - Jingji Zhino is transitioning from a focus on material consumption to emotional value, recognizing that "emotional value" is the only growth area as material consumption enters a phase of stock competition [3][4] - The company aims to leverage the high recognition and scarcity of Yayoi Kusama's IP to establish itself as a "spiritual consumption operator," validating its capabilities in acquiring top-tier IPs and localizing operations [3][4] Market Positioning - The IP market is crowded with competitors like Pop Mart and Disney, but Jingji Zhino believes it can carve out a niche by combining top-tier IP collaborations with self-developed IPs, creating a dual-track strategy [8][9] - The company plans to enhance its brand through short-term collaborations with top-tier IPs while nurturing its own IPs for long-term value [8][9] Consumer Engagement - The Chengdu exhibition's success is attributed to its tailored design for the local market, including a 400-square-meter outdoor futuristic exhibition hall and interactive products that resonate with the younger demographic [7][8] - By integrating local culture with high-end art, the exhibition has transformed art into a social currency, validating the model of making high-end IP accessible to the general public [7][8] Future Outlook - Jingji Zhino's IP business is seen as a "second growth curve," focusing on the trendy art sector and combining high-end IP operations with self-developed core products [9][10] - The company aims to differentiate itself by selling experiences alongside products, creating immersive art consumption scenarios that encourage repeat purchases [10]