Investment Rating - The investment rating for the company is "Buy" and is maintained [11]. Core Views - The company's main business has stabilized, and it is expanding into the digital culture sector as a new growth engine [8]. - In 2024, the company achieved total revenue of 1.167 billion yuan, a year-on-year decrease of 22.55%, with a net profit attributable to shareholders of 125 million yuan, down 22.33% [2][8]. - In Q1 2025, the company reported revenue of 264 million yuan, a year-on-year increase of 15.36%, primarily driven by growth in the digital culture business [2][13]. Summary by Sections Financial Performance - For 2024, the company’s total revenue was 1.167 billion yuan, with a net profit of 125 million yuan and a non-recurring net profit of 113 million yuan, reflecting decreases of 22.55%, 22.33%, and 12.73% respectively [2][8]. - In Q1 2025, the company’s revenue was 264 million yuan, with a net profit of 2 million yuan, showing a year-on-year revenue growth of 15.36% but a net profit decline of 20.22% [2][8]. Business Segments - The architectural design business generated 950 million yuan in revenue, down 14.98%, while the prefabricated building segment brought in 440 million yuan, a decrease of 11.26% [13]. - The digital culture business achieved revenue of 8.4575 million yuan, indicating the potential for future growth [13]. Profitability and Margins - The company’s overall gross margin for 2024 was 35.10%, an increase of 2.87 percentage points year-on-year [13]. - The gross margins for various segments were 36.14% for residential design, 39.22% for public building design, and 29.72% for commercial complex design [13]. Cash Flow and Debt - In 2024, the net cash inflow from operating activities was 174 million yuan, a decrease of 113 million yuan year-on-year [13]. - The company’s asset-liability ratio improved to 47.08%, down 1.85 percentage points from the previous year [13]. Strategic Initiatives - The company is actively expanding its creative cultural industry chain, having established a subsidiary focused on micro-short drama production, with a team of nearly 100 people [13].